It’s integral to know about other small business owners so we can understand how powerful we are and know that the struggles we go through are not singular instances. We’ve all been there. We’ve all gone through it. There’s a trajectory of business growth. 📈It’s part of the process.

😎Take a breath and know that you’re doing the best you can by showing up and being strategic in learning and growing your business. 

Today, let’s take a look at the 📌5 biggest problems for business owners. 📌 Knowing them and naming them will help us avoid falling into their traps! 

 ⛔️PROBLEM ONE: CLARITY
One of the biggest problems for small business owners is a lack of clarity in terms of knowing what it is that you do, who you serve, who your target market is, and what the right product/service is to offer, and how to offer it. You need to know WHERE you’re going to win. Imagine that you have 10 soccer balls and 10 goal posts. You can use a different strategy and angle every time, but you won’t perfect your technique. But if you have 10 soccer balls and 1 goal post, you’ll get better SO MUCH FASTER! 🏃

 ⛔️PROBLEM TWO: VISIBILITY
People buy what’s in front of them. Potential clients and customers need to like and trust and respect you, but if they forget about you they’re not going to purchase your product or service. Marketing and sales is the engine to success! 🙌We need to innovate with our marketing and sales strategies while focusing on our target audiences. 

To increase your visibility strategy, 👀answer the following questions:
 ⭐️Where does your target audience hang out?  
 ⭐️How do they find you?
 ⭐️What are you the expert in?
You must become the expert in your winning space! 🤳🏼You can generate expertise in a number of ways, including hosting a podcast or offering services. Based on your business, determine what platforms make sense for you! 

 ⛔️PROBLEM THREE: LACK OF PROVEN SUCCESS STRUCTURES
Systems, systems, systems! Success is not an accident. Success leaves footprints. 👣We know this! When we’re not successful, it’s often because we’re not following the right footprints and implementing the right strategy. So many business owners are winging it! You need to be sustainably, predictably successful. Implement strategies for success to ensure you can grow your business to the heights you want to reach. Are you implementing systems that keep you in continual struggle, or are you implementing systems that lead you to real financial freedom? Implement your million dollar strategy! 💸

 ⛔️PROBLEM FOUR: ACTION AND ACCOUNTABILITY
A million vision boards do not compare to a single ounce of action. 🏅You can have all the ideas in the world, but if you’re not taking action on the things that matter, it will simply be a dream. A lot of business owners know what they need to be doing, but common knowledge is not always common practice. You have to do the work, be disciplined and show up for your business, even when you don’t feel like it. It all comes down to a decision. 🙋

Personally, I haven’t had an easy journey. Last year, I made the decision: I was done dabbling. I was going to go for financial freedom RIGHT AWAY. I was done working hard, long hours for little financial reward. Two months after that decision, I 35x my income. 💰With 100% YES and no excuses, you can achieve this success. 

You have to take ownership of your results and your experiences. If something isn’t working, it’s not the end of the world. Take stock of it and take action. What are the metrics you’re seeking?

 ⛔️PROBLEM FIVE: CONFIDENCE AND MINDSET
Mindset is everything. 🧠Success is 80% mindset, 20% strategy and tactics. You have to step into a higher level of confidence and energy than you feel. You must create the energy necessary to succeed! 💥

Remember: you’ve already won. When you were being conceived, there were 300 million sperm fighting to be the sperm that won. That sperm that one created you. You won the first race you ever entered into! Take that energy and don’t let anything hold you back. The only person that can give you the power you need is yourself.

To achieve success as a small business, you must be committed. Hard times are going to come; it’s just part of the journey. If you’re committed, you’re ready to hold steady and strong while weathering the hard times!

No money, no business. No money, you just have a hobby, and we don’t want that! 🙅

Whether your business is product-based or service-based, focus on a basic 3-tier offer ladder to bring in new clients at all levels and allow access for more people to engage with you! 

To start, begin with a foundation of VALUE. 🙌

If there is one thing you take away from this email, remember: value, value, VALUE. 🙌

Give them a taste - provide valuable content for free, so that potential clients understand who you are and the work that you do. Once you’ve built trust through complimentary value, clients will join the offer ladder - and they won’t always start at the bottom! 🤩

📌Building trust is essential to your business success. People only buy from those they like and those who are top of mind. By providing valuable content, you'll remain at the forefront of their thoughts AND build the trust that's so necessary to successful sales! 📌

A basic 3-tier offer ladder contains 3 levels of products or services: 
⚡️Low-tier: costs < $100
⚡️Mid-tier: costs $100-$2000
⚡️High-tier: costs $2000+
Every single tier connects to a complimentary content value offering. That is, you will shine light on your offers by providing valuable content for free to build trust and likeability. 😍🤗

Now, suppose you want people to know about the widgets you’re selling for your high-tier offering 💻→ provide valuable complimentary content and then mention that offering with an invitation ✉️ (for higher tiers, there will be different ways that you’ll have to engage your audience for the next step).  

So again, the main takeaway here is as follows: have something to sell, and to help you sell your products or services, use an information strategy to help you along! 

Yes, to make money, you gotta start with having something to sell! I want you all to be wildly profitable! 🔥💵📈 

If you want even more guidance, reach out to schedule a 1-1 Profit Session with me about YOUR business! I’d love to walk through ways to make sure you’re being as profitable as possible! You can click here or press the button below to schedule a Complimentary Profit Session with me (value of over $1000). 

Remember, I am your biggest fan, I am in YOUR corner, and I want to see you profit! 

If you want to learn about my latest program (and group coaching experience) check out my FREE Profit Course, where I share five things you must do to build a profitable 21st century business!

THE PERFECT EMAIL IS IN YOUR REACH!

So you've got your list. Those folks who are invested in what you say. They've given you their emails, and you're sending out newsletters. But how will you engage them? 🤔

Let's talk about crafting emails. ✍️

It's one thing to get someone's attention; it's another to keep it. Great emails both capture and retain your audience's attention. They can help you sell, help you scale, and help you reach your wildest dreams. 🎇🎇🎇

Great emails are broken down into five major components:

💌Subject Line: Your subject line must be clear, short, and sexy! It must be engaging enough to entice the recipient to open the email. 
💌Body: Use images and headings to break up long pieces of text. Don't be afraid to use emojis! We live in a digital world. Embrace it! 
💌Call to Action: Best practices call for the same call to action throughout the email. Avoid confusing your readers - if you confuse, you lose!  
💌Signature: Your signature can be text- or image-based.
💌Footer: How to connect with you - let them know multiple places they can find you to engage further with your content.

Above all, great emails have to provide value. Our inboxes are inundated with emails all day long - so yours needs to be one your audience wants to open AND read! Providing value in your emails is easy if you focus on making your email:
💌Educational
💌Entertaining
💌Emotional
💌Inspiring

Your emails will feed your audience...and you'll have them coming back for more! ​

So many people have asked me to talk about money - so let's do it! 

Confession: I love money. 🤑😍

If that statement made you puke in your mouth a little bit or made your stomach turn a somersault, KEEP READING. Money is, unfortunately, a taboo subject in our society - and we need to change that! In order to have healthy relationships with money, we have to change our mindset. 🧠

Let's start at the very beginning. Money is NOT the root of all evil. 👿It's a tool. Think of money like a hammer. 🔨 It's neither good nor bad - it's simply a neutral tool used by people for good or for ill. Money amplifies your own energy and accentuates the qualities you're already putting out into the universe.

Does this sound familiar? You secretly get excited when you have money, but you'd NEVER say "I like money" because it feels weird. You do NOT have to take a vow of poverty to do good things in the world! A healthy relationship with money can't be based on a constant battle between yourself and money. 

So how do you develop an amazing relationship with money?

💰Start With Mindset. Scroll back up to the top. If my saying "I love money" made you uncomfortable, you will benefit from examining your money mindset. 

💰Follow With Strategy. There is no lack of strategy when it comes to your relationship with money. There are books, courses, podcasts, and more all providing proven strategies for improving your relationship with money. But if you don't START with your mindset, you'll never follow through with the strategy. Set yourself up for success! 

Over the next couple of months, I'm going to take a DEEP dive into the world of money in my Zero to Profit Blueprint program. Join me so we can do some serious mindset and strategy work together! 
​

Confidence is EVERYTHING.

Don't feel confident? Good news! You don't have to be born with confidence. There are daily practices that can help you build your confidence muscle, and I'm here to share them with you! 

I know you have a lot on your plate. You're managing families, teams, businesses, and households - and when you do it with confidence, it can change your whole life! 

11 foolproof practices to increase confidence: 
💡 Treat yourself well; practice self-love and self-care
💡 Create and enforce boundaries - practice saying NO
💡 Have clarity regarding who you are, who you are choosing to become, and what is most important to you
💡 Be in charge of your body language - build confidence with power poses
💡 Look hot and upgrade your environment
💡 Create your power name!
💡 Condition and schedule in confidence
💡 Door frame triggers and alarms (catch the video training to learn more)
💡 Be excellent. Practice discipline, integrity, and commitment
💡 Allow yourself to be a learner
💡 Own yourself - STOP comparing yourself to others

Above all, be aware of your self-talk. There is nothing wrong with celebrating yourself and liking who you are. Use these tools to live a life where your soul is on FIRE! 🔥

Watch my video for more confidence-building tips, and let me know which practice you're going to start implementing TODAY!

Sending a huge hug, 
Luz ​