Quick question. 🤔 Do you know your clients? Like, really know them? 👀
🤝Communication, marketing, and problem-solving can be simplified when you KNOW your clients. This is beyond basic demographics. What do they read?📱 Where do they shop? 💵Who makes up their family? 💞 📄✏️Do some brainstorming around a specific set of questions to ask your target audience. You need to know what their needs are, but you also need to know their wants. 💓It's not enough to know just one or the other or to have this generic list of what the pain points are. Get in there and classify them into needs and wants. So often we know what we need and many of us, we'll buy what we want. 💯 👌 🖐 Another question, what results are your clients getting by engaging with your business? (You have to sell results!) 🔥 🌟 I want you to create offerings, products, and services that definitely meet the needs of your audience, but you've also got to fulfill some wants!💥 👉 If you're not fulfilling some wants, you are losing conversion there. Make sure you're being strategic there so you have the right offerings for your clients. Some questions you need the answers to: 📌 What are the top problems for this client? 📌 What are their top aspirations? 📌 What does this client buy from you most? 📌 Where does your client hang out, offline and online? Are you ready to uncover your clients' wants? 💸 💛
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AuthorWorking to radically improve the lives of a billion++ people via tech & mindset Archives
March 2020
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