My name is Luz C. Gonzalez, and I'm a verified branding nerd. 

Over a decade of being a passionate relationship with branding
Luz Gonzalez, also known as the Queen of High Ticket Branding, is a Premier Online Business Strategy Expert, International Speaker,  Co-CEO and Co-Founder of IndustryIkon.com, and works with service-based small business owners and experts (coaches/ consultants/authors/speakers) to convert their online presence to a client attraction machine. ​
Luz has a B.A. and J.D. from U.C. Berkeley, over a decade of experience with online branding strategy having presented around the US on the topic, was an International Human Rights Lawyer, has spoken at well-established institutions such as McKinsey & Company, UC Berkeley, Stanford, etc., led online branding strategy for over 4 years with companies in Silicon Valley. Luz has a unique take on high ticket branding & marketing incorporating behavioral economics, neuroscience, and evidence-based strategies. Luz brings the science and art into high ticket branding in a way that branding has never been seen before.

​