Together, we are building a global movement of empowerment where
millions claim their personal power, rise to meet their full potential,
and take courageous action to become the fullest expression of their
brightest, boldest, and badassiest self on this journey we call life.
Join us!
millions claim their personal power, rise to meet their full potential,
and take courageous action to become the fullest expression of their
brightest, boldest, and badassiest self on this journey we call life.
Join us!
I’ve been obsessed with peak performance and human potential all my life. Whereas early in my career I was focused on pure peak performance and professional achievement, now my expertise and approach is more holistic. My approach now incorporates the best of neuroscience, behavioral science, and peak performance best practices, and merges it beautifully with mindfulness, happiness science, and alignment and vision development - all with the aim of guiding you to live a life that truly feels extraordinary. The masterpiece you were meant to live.
The way I see it, you can really wake up everyday to life where you feel like your soul is on FIRE, where you feel so passionate and in love with life, where you expect more out of yourself than you expect from anyone else, and where you take massive action to make giant leaps towards the life YOU imagine for yourself.
A life where you are thriving, glowing with happiness, healthy, happy,
financially abundant, and living a life full of so much love.
As a peak performance life coach, I walk the talk and have held myself to the highest standards all my life. I did competitive gymnastics for 16 years, only stopping to focus on my undergraduate studies. I attended UC Berkeley for undergrad on a full-ride scholarship. I not only graduated with top marks, but also graduated an entire semester early and used the “extra” semester to work as a court monitor for the Charles Taylor case (ex-president of Liberia) at the International Criminal Court in the Netherlands. I dedicated two years to directly strengthening my community by working as a teacher for a low-resourced school in San Jose, Ca working for TFA. I then attended Berkeley Law, a top-tier law school, and graduated with top marks. While in law school, I set the goal of being published in a prestigious legal journal, and spent countless hours and weekends working alone at cafes until I reached my goal: my work was published in the Harvard Journal of Hispanic Policy. I taught myself to speak 5 languages: Spanish, English, French, Italian, Portuguese. I read 100 books in 2016, and still read about 1 book a week. I ran a 50-mile race in 2017, and running past the point where I thought I physically could continue no longer. I switched from a legal career to one in technology. I started an artificial intelligence fintech company, Konviv, that is working on impacting the lives of hundreds of millions of people around the world, even though my background isn’t in finance or artificial intelligence.
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All this to say, that I have been there. I’ve been where you are. I have set, and continue to set, huge goals for myself at every step of the way, and I know what it means to execute on scary, audacious, your-knees-are-shaking-kind of goals. As I guide you to live your BIGGEST and BOLDEST life, know that I'm walking alongside you, doing the same thing in my life. Holding myself to the highest expectations. Living from my heart.
I have strategies, systems, and processes that I know I can work with you on to help you make huge strides in your life,
while making sure you live a successful and fulfilled life.
The way I see it, you can really wake up everyday to life where you feel like your soul is on FIRE, where you feel so passionate and in love with life, where you expect more out of yourself than you expect from anyone else, and where you take massive action to make giant leaps towards the life YOU imagine for yourself.
A life where you are thriving, glowing with happiness, healthy, happy,
financially abundant, and living a life full of so much love.
As a peak performance life coach, I walk the talk and have held myself to the highest standards all my life. I did competitive gymnastics for 16 years, only stopping to focus on my undergraduate studies. I attended UC Berkeley for undergrad on a full-ride scholarship. I not only graduated with top marks, but also graduated an entire semester early and used the “extra” semester to work as a court monitor for the Charles Taylor case (ex-president of Liberia) at the International Criminal Court in the Netherlands. I dedicated two years to directly strengthening my community by working as a teacher for a low-resourced school in San Jose, Ca working for TFA. I then attended Berkeley Law, a top-tier law school, and graduated with top marks. While in law school, I set the goal of being published in a prestigious legal journal, and spent countless hours and weekends working alone at cafes until I reached my goal: my work was published in the Harvard Journal of Hispanic Policy. I taught myself to speak 5 languages: Spanish, English, French, Italian, Portuguese. I read 100 books in 2016, and still read about 1 book a week. I ran a 50-mile race in 2017, and running past the point where I thought I physically could continue no longer. I switched from a legal career to one in technology. I started an artificial intelligence fintech company, Konviv, that is working on impacting the lives of hundreds of millions of people around the world, even though my background isn’t in finance or artificial intelligence.
...
All this to say, that I have been there. I’ve been where you are. I have set, and continue to set, huge goals for myself at every step of the way, and I know what it means to execute on scary, audacious, your-knees-are-shaking-kind of goals. As I guide you to live your BIGGEST and BOLDEST life, know that I'm walking alongside you, doing the same thing in my life. Holding myself to the highest expectations. Living from my heart.
I have strategies, systems, and processes that I know I can work with you on to help you make huge strides in your life,
while making sure you live a successful and fulfilled life.
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I love working with wildly ambitious business owners and individuals. I'm the kind of coach that won’t hold you back or call you "intense".
Intense is a good thing in my book. I see your potential, and I want you to become the biggest, brightest, most badassiest version of you. This means I will expect you to push yourself past your comfort zone. I will have difficult conversations when we notice inconsistencies, I will expect you to be excellent, and kind, and to leave an impact on this world. Yes, I have big dreams for you. I am committed to helping you intelligently and strategically take massive action to reach your goals, and live a healthy, happy, abundant, and fulfilled life, and am so excited for us to work together! |
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Get to Know Luz - Q & A
What shaped your coaching philosophy?
What a great question! I'll start off by trying to describe my coaching philosophy - I'm a no -nonsense, go big or go home, work your ass off, do the work to know yourself and your purpose, set strategic goals with deadlines, evidence and science based tools and methods, with a bit of woo-woo (crystals, tapping, meditation, intuition) thrown in, and a whole lot of HEART.
The biggest piece behind my coaching - the not settling and going after what really matters to you, no matter how big and scary, was to a large extent shaped by my time in competitive sports. I started doing competitive gymnastics when I was three years old and continued as a gymnast for sixteen years. My time as a gymnast shaped me and it taught me what it meant to be part of a team and to have a coach that would hold me to the highest standards. A coach that would see all that I could be, and expect me to be my best, and call me out on my BS when that needed to happen. Later in life, as I achieved multiple milestones, I kept looking for a similar type of coach, but for my personal life and career. I was looking for a coach that would help me ask the right questions to ensure the right direction in life, push me past my limits, have me raise my standards, and execute at the highest levels. I never found this coach. Soooo... I became an expert in human potential. I studied peak performance for years focusing on neuroscience, behavioral science, mindfulness, money management, health, and happiness and fulfillment science. Now, I'm that coach I was looking for so long!
It's kind of a mix of Jen Sincero meets Ryan Holiday, with some Tony Robbins thrown in ... and addings hints of David Eagleman and Dan Ariely to the mix.
A percentage of all sales goes to supporting the education of children that can't afford it in developing countries?
That is correct! I have quite literally dedicated my entire life to making this world a better place for everyone, and with all my coaching and coaching programs, a percentage of all sales goes to a global non-profit that is expanding access to education to children in places like Africa, India, and Latin America. These children otherwise would not be able to afford tuition to go to school and we can change that, together!
You work with men a lot?
Most of the clients I coach are men (late 20s all the way to their 50s-60s). I LOVE working with and being a supportive coach to men. I actually have taken years to study men. My journey "studying" men started so I could be a better partner to my husband, but it became so much more and I gained such empathy, compassion, respect, and admiration for men from this journey.
In my life, it meant I became a better boss, a better manager to my mostly male team, a supportive business partner to my male co-founder, and a fan and supporter of my dad and brother. I learned sooooo much about men and have such deep respect and admiration for who you are and how you show up in the world. It's such a treat for me to get to have the trust and opportunity to work with some really incredible male clients. I take your trust seriously, and hold space for you, your self-exploration, doubts, dreams, ambitions, and areas for growth.
So, if you know of a man going through a major transition in his life, trying to figure out his purpose, next steps in his career, wanting guidance in engaging his team or employees, or just wanting to raise the bar in their life, send them my way! I'm such a fan of how cool men are and love being a coach to men!
In your videos you're always talking about books
Wahhhh!! Yes!! You're so right! I am obsessed with reading! (Or really, listening to Audible) I "read" obsessively, like a mad-woman. I read about a book a week and I LOVEEEEE to learn! Have a book I should check out? Let me know!
You talk a lot about loving partnership...
Yes I do! I am a student of loving partnership, and bring my expertise in this space to my coaching as well! This is an area that I work with many of my coaching clients on! My clients aren't just badass professionals, they are also people who have personal lives! Who would have thought?! 😉 I help my clients have beautiful, thriving, supportive relationships with their partner and their inner circle. We discuss tools and strategies to make it happen!
Catch me talking about building loving partnerships (romantic relationships) here!
And about abundance!
Yes, abundance too! What happens when you run a money management company, is you think about money a LOT. I am a fan of money, I'm pro-abundance, and part of my mission in life is to get more kind, compassionate, impact-driven people to become wildly wealthy so we can yield that influence for good in this world. I believe that living a financially abundant life allows you to give the best of yourself to this world, amplify the amount of joy and beauty you can share with the world, and help be an active part of seeing the change you find meaningful. As my coaching client, we'll make sure you're set up with a financial strategy for you to excel in your finances as well!
Is it true you expect your clients to exercise and eat healthy?
Absolutely. My clients are committed to being the best, and to be the best of the best I need you to have the energy to not only lead your company and team, but to thrive in all aspects of your life. It all comes down to your energy. No energy, no peak performance life. How are you supposed to hit your personal and professional goals, and then be a loving spouse and parent, and have something leftover for yourself, if you are completely drained of energy?
I will also need you to take care of yourself and love on yourself to the max (this includes setting boundaries and getting better at saying no). This is an essential part of being healthy. I can't have you living life in such a way that you are close to burnout everyday, and then there go all your goals... or you start self-sabotaging. Hells no! You will be expected to love on yourself and take care of your body and health at a level that will result in increased vitality, energy, and enthusiasm for life and all your professional endeavors!
You're always talking about this Life Wheel thing... what is it?
Ahh, yes! Given the nature of my coaching, I expect you to thrive in all aspects of your life. Working together, you will be introduced to the life-wheel assessment and work, as my client you will be expected to kick ass on your whole life wheel - that includes my Life-Wheel Top Ten: 1) Health + Vitality, 2) Self-love and self-care, 3) Relationships with others (including your soulmate, family, and friends), 4) Emotions + Meaning, 5) Career/Mission, 6) Finances., 7) Growth, 8) Productivity/Performance, 9) Faith + Spirituality, and 10) Impact and Contribution.
So Luz, what do you do for fun?
Okay guys, I don't just work, work, and work.... I def know how to let my hair down and have a blast! I LOVE to sing and dance. I have been salsa dancing for over a decade, and love to get out on the dance floor and spin the night away. I love singing at the top of my lungs in the car and entertaining other drivers, lol, that’s what I call it :p I LOVE reading, it might be a bit of an obsession. I LOVE books. I love lectures and self-development events! I love studying the brain!! I love running, I have been running over a decade and it brings me so much joy. I love nature, I love getting lost in the woods, climbing mountains, and admiring the beauty of the ocean when I visit the beach. Finally, I loveeee building community - this means hosting people at my place, having boardgame nights, or doing something to bring people together to build meaningful community.
Favorite color
Yellow, for sure yellow. But not your normal yellow, like a rich, mango like yellow!
Favorite movie
Contact!!! By far, my fave movie is Contact! I could talk about how I love this movie for hours and hours.
Favorite food
You know, I don't know that this counts as food, but there is a bomb-ass place in Berkeley that makes the MOST amazing flan in the world. So their flan. Oh, and my mom's albondigas.
Go-to-Karaoke song
Selena's Bidi-bidi bom bom, duh.
What's something random about you?
I loveeeee Harry Potter. I am def a Potterhead. I can discuss HP trivia for hours, and yes, in case you were wondering, I am a #Gryffindor!
What a great question! I'll start off by trying to describe my coaching philosophy - I'm a no -nonsense, go big or go home, work your ass off, do the work to know yourself and your purpose, set strategic goals with deadlines, evidence and science based tools and methods, with a bit of woo-woo (crystals, tapping, meditation, intuition) thrown in, and a whole lot of HEART.
The biggest piece behind my coaching - the not settling and going after what really matters to you, no matter how big and scary, was to a large extent shaped by my time in competitive sports. I started doing competitive gymnastics when I was three years old and continued as a gymnast for sixteen years. My time as a gymnast shaped me and it taught me what it meant to be part of a team and to have a coach that would hold me to the highest standards. A coach that would see all that I could be, and expect me to be my best, and call me out on my BS when that needed to happen. Later in life, as I achieved multiple milestones, I kept looking for a similar type of coach, but for my personal life and career. I was looking for a coach that would help me ask the right questions to ensure the right direction in life, push me past my limits, have me raise my standards, and execute at the highest levels. I never found this coach. Soooo... I became an expert in human potential. I studied peak performance for years focusing on neuroscience, behavioral science, mindfulness, money management, health, and happiness and fulfillment science. Now, I'm that coach I was looking for so long!
It's kind of a mix of Jen Sincero meets Ryan Holiday, with some Tony Robbins thrown in ... and addings hints of David Eagleman and Dan Ariely to the mix.
A percentage of all sales goes to supporting the education of children that can't afford it in developing countries?
That is correct! I have quite literally dedicated my entire life to making this world a better place for everyone, and with all my coaching and coaching programs, a percentage of all sales goes to a global non-profit that is expanding access to education to children in places like Africa, India, and Latin America. These children otherwise would not be able to afford tuition to go to school and we can change that, together!
You work with men a lot?
Most of the clients I coach are men (late 20s all the way to their 50s-60s). I LOVE working with and being a supportive coach to men. I actually have taken years to study men. My journey "studying" men started so I could be a better partner to my husband, but it became so much more and I gained such empathy, compassion, respect, and admiration for men from this journey.
In my life, it meant I became a better boss, a better manager to my mostly male team, a supportive business partner to my male co-founder, and a fan and supporter of my dad and brother. I learned sooooo much about men and have such deep respect and admiration for who you are and how you show up in the world. It's such a treat for me to get to have the trust and opportunity to work with some really incredible male clients. I take your trust seriously, and hold space for you, your self-exploration, doubts, dreams, ambitions, and areas for growth.
So, if you know of a man going through a major transition in his life, trying to figure out his purpose, next steps in his career, wanting guidance in engaging his team or employees, or just wanting to raise the bar in their life, send them my way! I'm such a fan of how cool men are and love being a coach to men!
In your videos you're always talking about books
Wahhhh!! Yes!! You're so right! I am obsessed with reading! (Or really, listening to Audible) I "read" obsessively, like a mad-woman. I read about a book a week and I LOVEEEEE to learn! Have a book I should check out? Let me know!
You talk a lot about loving partnership...
Yes I do! I am a student of loving partnership, and bring my expertise in this space to my coaching as well! This is an area that I work with many of my coaching clients on! My clients aren't just badass professionals, they are also people who have personal lives! Who would have thought?! 😉 I help my clients have beautiful, thriving, supportive relationships with their partner and their inner circle. We discuss tools and strategies to make it happen!
Catch me talking about building loving partnerships (romantic relationships) here!
And about abundance!
Yes, abundance too! What happens when you run a money management company, is you think about money a LOT. I am a fan of money, I'm pro-abundance, and part of my mission in life is to get more kind, compassionate, impact-driven people to become wildly wealthy so we can yield that influence for good in this world. I believe that living a financially abundant life allows you to give the best of yourself to this world, amplify the amount of joy and beauty you can share with the world, and help be an active part of seeing the change you find meaningful. As my coaching client, we'll make sure you're set up with a financial strategy for you to excel in your finances as well!
Is it true you expect your clients to exercise and eat healthy?
Absolutely. My clients are committed to being the best, and to be the best of the best I need you to have the energy to not only lead your company and team, but to thrive in all aspects of your life. It all comes down to your energy. No energy, no peak performance life. How are you supposed to hit your personal and professional goals, and then be a loving spouse and parent, and have something leftover for yourself, if you are completely drained of energy?
I will also need you to take care of yourself and love on yourself to the max (this includes setting boundaries and getting better at saying no). This is an essential part of being healthy. I can't have you living life in such a way that you are close to burnout everyday, and then there go all your goals... or you start self-sabotaging. Hells no! You will be expected to love on yourself and take care of your body and health at a level that will result in increased vitality, energy, and enthusiasm for life and all your professional endeavors!
You're always talking about this Life Wheel thing... what is it?
Ahh, yes! Given the nature of my coaching, I expect you to thrive in all aspects of your life. Working together, you will be introduced to the life-wheel assessment and work, as my client you will be expected to kick ass on your whole life wheel - that includes my Life-Wheel Top Ten: 1) Health + Vitality, 2) Self-love and self-care, 3) Relationships with others (including your soulmate, family, and friends), 4) Emotions + Meaning, 5) Career/Mission, 6) Finances., 7) Growth, 8) Productivity/Performance, 9) Faith + Spirituality, and 10) Impact and Contribution.
So Luz, what do you do for fun?
Okay guys, I don't just work, work, and work.... I def know how to let my hair down and have a blast! I LOVE to sing and dance. I have been salsa dancing for over a decade, and love to get out on the dance floor and spin the night away. I love singing at the top of my lungs in the car and entertaining other drivers, lol, that’s what I call it :p I LOVE reading, it might be a bit of an obsession. I LOVE books. I love lectures and self-development events! I love studying the brain!! I love running, I have been running over a decade and it brings me so much joy. I love nature, I love getting lost in the woods, climbing mountains, and admiring the beauty of the ocean when I visit the beach. Finally, I loveeee building community - this means hosting people at my place, having boardgame nights, or doing something to bring people together to build meaningful community.
Favorite color
Yellow, for sure yellow. But not your normal yellow, like a rich, mango like yellow!
Favorite movie
Contact!!! By far, my fave movie is Contact! I could talk about how I love this movie for hours and hours.
Favorite food
You know, I don't know that this counts as food, but there is a bomb-ass place in Berkeley that makes the MOST amazing flan in the world. So their flan. Oh, and my mom's albondigas.
Go-to-Karaoke song
Selena's Bidi-bidi bom bom, duh.
What's something random about you?
I loveeeee Harry Potter. I am def a Potterhead. I can discuss HP trivia for hours, and yes, in case you were wondering, I am a #Gryffindor!
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My gift to you because I want YOU to THRIVE in your life and take your
life and business to the NEXT LEVEL. LET'S GOOOOOO!! 🔥