Quick question. 🤔 Do you know your clients? Like, really know them? 👀
🤝Communication, marketing, and problem-solving can be simplified when you KNOW your clients. This is beyond basic demographics. What do they read?📱 Where do they shop? 💵Who makes up their family? 💞
📄✏️Do some brainstorming around a specific set of questions to ask your target audience. You need to know what their needs are, but you also need to know their wants. 💓It's not enough to know just one or the other or to have this generic list of what the pain points are. Get in there and classify them into needs and wants. So often we know what we need and many of us, we'll buy what we want. 💯 👌
🖐 Another question, what results are your clients getting by engaging with your business? (You have to sell results!) 🔥
🌟 I want you to create offerings, products, and services that definitely meet the needs of your audience, but you've also got to fulfill some wants!💥 👉 If you're not fulfilling some wants, you are losing conversion there. Make sure you're being strategic there so you have the right offerings for your clients.
Some questions you need the answers to:
📌 What are the top problems for this client?
📌 What are their top aspirations?
📌 What does this client buy from you most?
📌 Where does your client hang out, offline and online?
Are you ready to uncover your clients' wants? 💸 💛
👉Just this month at an event I attended, Briana Dai from eWomen Network spelled out the nine top tips for INFLUENCE. 🔥 She brought so much value to this word and what it represents to online business. Briana is a digital marketer, speaker, author, and podcast host.
I just loved the 9 tips she shared with a little bit of sales brand flavor. What is Sales Brand you ask?? More to come in the next few weeks! 😉
I - inspire This is the #1 thing you need to focus on Insta 📱
What are the things that inspire you? Why do I follow the people that I follow? They inspire me to be a better business person and they're visually inspiring. Create content that inspires - what would inspire your customer? If you are not the avatar of your people, then really study your people.
N - niche 👩💻 👀
You have to really know your niche! Instagram is a visual platform, what images connect with your audience? We put a lot of time and money into our imagery, it should be the forefront of everything you're doing on insta. First grab their attention with graphic, then two lines to hook them in. 🤯
F- facilitate collaborations 🤝
No one is making it alone on insta! We are all trying to grow on Instagram - find complementary services to your biz - introduce each other to each other’s insta audiences.
✅ Host a give away with your referral partner- that complements your partner
✅ Do a shout out
✅ Do takeovers- you can take over each others accounts for a day - run your story for a day
L - Listen to your audience 😍
Just ask them what they want - here are some suggestions:
Why do you like my account?
Why do you like following us?
Would you rather I create a download on this or on that - give people permission to give advice
U - utilize trends and hashtags 💻
Pay attention to these things ahead of time. Success is scheduled!
What are the social media holidays for 2020? Which ones do you want to have a seat at the table in advance?
Think about a free download that aligns with the day.
E- Engage your followers 🖐
Just because a feature is there doesn’t mean it's good for you. It's about keeping and building a relationship as much as growing it. Have genuine interactions and conversations with people and become online friends.
If your followers are the only ones to reach out, comment, and they don't get that reciprocation they will eventually go away. Be the person to reach out! ⌨️
N - noticeable style and aesthetic 💥
Visuals are king on Instagram- you have 140 characters to show who you are and then all they see are tiles of your profile. You see those 12 tiles and without reading a word you can see what this page is about.
👉Aesthetic test- someone scrolls past your tile and they don't even have to see it's you that posted it, they just know it's you by the aesthetic.🌟👏
C- consistency 🕒
Influence does not happen by accident - everything is scheduled and mapped out. Ideally you are two weeks ahead, and everything is planned. 🤩
E - Embrace your flaws 🏆
You are the only thing between others seeing your gift and sharing your extraordinary YOU with the world! 🌏
We were taking a country, yes, a COUNTRY, to court. 💪👩⚖️
🌟I had worked for this kind of moment all my life. 🌟
The kind of moment that I thought would lead me to a life of impact and fulfillment...
and I was wrong...😭
Since I was 6 years old, I had this one obsession in mind: international positive impact. 🗺👊🔥
I was the one weird kid in middle school who sat alone on field trips and thought about world hunger and poverty. 💛🙏
In high school, I had pictures of Ghandi, Mandela, and other international leaders on my wall, next to the boy band of the decade. As I saw the people that made a difference at this global level, they all had something in common, they were all lawyers, so I decided I needed to join the lawyers' club...⚖️
While in high school I started and ran the international club. Then, at UC Berkeley I ran the International Student Association and was part of the United Nations Traveling Team. I represented Nigeria at Harvard University, and Germany in China. 🌍
I worked my ass off during college and graduated a semester early speaking five languages (after arriving in the US not speaking a word of English and being made fun of for my broken accent). I was on my way to making a change internationally! Or so I thought...
At 22 years of age, I spent this "extra semester" in the Netherlands working on the Charles Taylor case. Charles Taylor was the Ex-President of Liberia who was found guilty of abetting horrific war crimes, including rape and mutilation in Sierra Leone. 💔🙅
Sitting in that courtroom, my belief that I needed to be a lawyer to make a change was strengthened. I saw these attorneys dedicating their lives to provide some semblance of reparations in the lives of people affected by this horrific violence...
Fast forward to Berkeley Law, where I was the president of the International Law Association, became an international law research aide to one of our top International Law professors, spent a summer in the Netherlands again working on a huge International Criminal Justice Project, and graduated with a certification in International Human Rights Law...
Now officially 13 years into my obsession with international impact ...
Can you imagine the inner turmoil I grappled with as I realized that the legal system, wasn't all that I painted it out to be in my mind?
That when it came to making REAL change, long-lasting, sustainable, meaningful change... this was just not going to cut it ...
Not only that, but I was sacrificing my wellbeing, happiness, health, to be part of a system that only ADDRESSED international issues, but didn't actually lead to REAL change in the lives of people...
I felt cheated, sad, hurt, angry, so disappointed. But I was not about to give up on my obsession, on my one big goal. 💥👊
And this was when I attended my first business hackathon, and I was introduced for the first time to the world where entrepreneurship and impact came together.
And it was in THAT moment where my whole life came into focus and I UNDERSTOOD where my work was needed - international entrepreneurial impact. 🔥🙌🌍
Impact entrepreneurs. People changing the world as we know it, tackling the world's biggest issues through the vehicle of BUSINESS.
🌟This was IT. I was HOOKED.
I KNEW this was why I was put on this earth.
This was my calling, my mission. 💛
Last month I was in Guatemala, where that fire of international impact was rekindled. I connected with INCREDIBLE international entrepreneurs with huge goals and dreams. But more than dreams, these entrepreneurs are taking ACTION now. They are changing the world now. 📈🚀💰
They have ambitious aspirations not only for their business but also for their city, country, their entire continent, and the world.
👉THIS IS WHY I WAS PUT ON THIS PLANET.
To empower individuals and entrepreneurs all around the world with the life-changing skills and mindset of Impact Entrepreneurship.
🔥So, be on the lookout, because we are just getting started.
I will be starting a show to highlight incredible #ImpactEntreprenerus around the world who are literally changing the fabric of the world as we speak, NOW. 🔥
I will be traveling to countries all over the world to empower people to learn the skills and mindset of entrepreneurship, and I welcome YOU to join this movement. Where you utilize the vehicle of your business to directly make the world a kinder, more compassionate, more united, more abundant world for ALL.
👉Are you an entrepreneur using the vehicle of your business to make this world a better place for us ALL? If so, type "Impact Entrepreneur" in the comments so we can all know who we are!!
We do this TOGETHER guys, together we CAN make this a kinder, more united, more loving, and more abundant world for ALL. 💸🗺
We can dismantle world poverty, hunger, we can protect the environment, we can DO so much, and we can do even more if the vehicle of business powers this work!!
You have to get serious about your website. 👩💻There are so many stories to tell surrounding websites. You must claim your brand and your power on the internet, or the internet will claim you. 👀Google yourself - what is being said about you on the internet? Is it accurate? 👀
I met a photographer in Texas 🤠who works with luxury real estate agents. I was captivated by him...until I went to his website. Nothing about it said luxury. 🙅 In this day and age, you are your brand. You are represented not just on your website, but every other social media platform.
When we think of real estate, there are two pieces. You own the land and the house that sits on the land. The same is true of your website. You own the land - that’s your domain - and the house on the land - that’s your actual website. 🏠Both your domain and your website branding represent you to the wider world. You must enact a winning strategy with your website.
Quick Hack: The 5 Second Rule 🕒 is real in the online world! Your first impression is essential to your success. Above the fold on your website - before a visitor needs to start scrolling - you must have the following:
💻A beautiful hero image - a high-quality image that represents the bold promise you’re making to your customers
💻A call to action
Improving your website will single-handedly improve your conversion. 💯Interested in talking about your branding? Reach out to me for a session!
I first got into the coaching world through relationship coaching. 💞 I sucked at relationships. I saw everyone around me suffering through terrible relationships, and I didn’t want to join them.
I knew I had to put my money where my mouth was and invest in a coaching program. 💵
I invested more money in this program than I’d ever invested in anything. 😱It was terrifying! But I knew I had to win.
Are you going to win at business, or are you just dabbling? If you’re dabbling, be honest with yourself! If you’re going to win, you have to focus! 💯
In the relationship world, there’s a condition called Leaky Energy Syndrome. 🧠It crosses over into all aspects of your life. Leaky Energy Syndrome manifests in scattered energy. Nothing gets your full attention, so nothing gets done well. If you’re building a business, you cannot do it with Leaky Energy Syndrome. You have to build your business step by step while remaining focused. 👩💻
You didn’t get into your business to be mediocre. You got into it to be one of the greats. 🏆
Be so good that people have no option but to notice how incredible your business is.
If you’ve just started, KEEP GOING! It’s going to be one of the most amazing journeys you’ve ever embarked on. 🏃
Build your business out of the thing that makes you wake up every single day inspired. 🗺Find your thing and get on that path!
Don’t be dumb. 🎁You were given a gift, and it’s your responsibility to share it with the world and make the world a better place. Put your oxygen mask on and make that money. Money is a resource and a tool that can be used for good - it’s not the root of all evil! 💸
We need more people with big hearts that care about the world to make lots of money. 🌎💖💰We will lock arms and change the world together. We’ll tackle global poverty, hunger, banking, the environment. We’re not going to wait for anyone else to figure it out. We will take it upon ourselves to solve the world’s biggest problems.
How have you been showing up?🙋 Is it good enough for you and the vision of what you wanted this life to be? 🧐Or are you asleep at the wheel 😴of your own life, listening to what everyone else wants you to do?
Isn’t today the right day to make sure that you’re living for yourself and what you want from your life?
Not too long ago, I spoke with a friend who’s a doctor. 👨⚕️He’s doing incredible work in the world. But he’s done. The medical field has burned him out. He confessed that he’s actually hated the last ten years of his life, but he feels stuck. 😔
That stuck feeling? It’s a lie. He’s resourceful, just like you.
So I asked him, “When will enough be enough?”
There are only two reasons that humans change:
I asked my friend how many more years he was going to allow himself to spend feeling stuck. Could he stand another decade in that mindset? If he decides to move, to make a change, he can truly live up to his potential. 🔥
How painful does it have to get for you to make a change, for you to finally realize that you have agency in your life? 🤷
You’ve got to MOVE! 🏃
Am I pushing you beyond your comfort zone? 🥊You bet I am.
When we get to the end of our lives, we will meet the version of ourselves that we were put on this earth to become. All of your potential will be unleashed. When you meet that version of yourself, will you be looking in the mirror? Or will you be looking at a stranger?
Your online presence is composed of all of your online “storefronts” - all representations of your brand. 💻 It’s Facebook, Instagram, YouTube, you name it! To generate success, your online presence must be cohesive. 🤝 You need to look the same on Facebook as you look on your website. Uniformity in colors, styles, and fonts is supremely important and speaks to how you’re presenting your business online.
Think of your personal branding like dating. You don’t start with a marriage proposal! 💍
❤️Your Website - It’s what you’re wearing to the bar, how people perceive you when they see you across the room. It entices them into an introduction.
❤️Your Lead Magnet - It’s an invitation for a potential customer to take the next step with you. They’ve seen you. They like you. Now you’re saying, “Hey, can I buy you a drink?” 🍸
❤️Your Badass Email List - The next step of your client relationship is picking a time and place for your date. Are you meeting up in a meeting room? On Facebook? Over the phone? Find out where your list likes to hang out - do they want email newsletters? Do they want interaction in a Facebook group? Meet them where they are!
❤️Your Content Strategy - Extend the relationship! Keep wooing them. People buy from people they know, like, and trust, as well as people who are present in front of them! If I haven’t seen the person I want to date, I’m going to move on to someone else!
❤️You Need to Have a System - At this point, you’re ready to commit to each other. You’ve been dating for a while, and you’re ready to define your relationship and take the next steps. This is where you introduce your value ladder to your clients!
As fun as this metaphor is, we do have to take a step back from it at some point. In this whole process, you are a guide. 🤓Your customer is the hero. 🦸You’re guiding them along the process. The date has nothing to do with you. They’re not marrying you.
They’re marrying their results. 📈They’re marrying your bold promise. 🙏 They’re marrying their future. 🏆
You’ve guided them along the process and now they’re ready to say yes to themselves. 💯
Are you ready to say yes to yourself to help your clients do the same? Reach out to me - I'd love to talk!
Guatemala, thank you for opening my heart 💞
One month of living and working in Guatemala.
What an amazing, life-changing, life-affirming experience. 🙏
I came to Guatemala to close out 2019 powerfully, and more importantly to bring some intentionality to the start of this new year and new decade (and to test out international digital nomading👩💻!).
I have BIG plans 🌟for these upcoming years, and I wanted a start to the year that was symbolic of that. And what an incredible trip it was! 🗺
Here are some highlights (in bullet format because GO nerds!!):
This month in Guatemala was so complete and my heart is so open as I head back to the US . This time was beautiful, inspiring, hard, and humbling. 💖
It reminded me what it's like to be excited about hot water 💦, electricity ⚡, consistent strong internet 💻, about not having to worry about brushing my teeth with tap water and thinking I'll get sick from it...
It was humbling. It reminded me how many things I have taken for granted. It showed me the ways I was acting entitled, rather than grateful. For this, I am grateful 🙏. To go home and be excited at the little things, that are little things for so many of us living in the US, but are not things that millions and billions around the world have access to.
To hear the stories of entrepreneurs here, and the hard, hard journey they've had to endure, the risks they have taken, the courage 🔥 they have shown in the face of obstacles.
It reminded me that we are all connected.
That we are in this together.
All of us.
We must walk this journey side by side. 🤝
It reminded me of the power of humility and compassion in bringing people together. In not seeing ourselves as separate from the other. That we are all after the same things 🌟: happiness, love, connection, safety, progress, a better life...
It taught me how important it is to keep working with entrepreneurs around the world 🗺. The great equalizer of our time is the internet 💻, I truly believe this, and I commit to sharing the tools of entrepreneurship with any and all entrepreneurs around the world that want to create a better world for themselves, their families, communities and the world.
We impact entrepreneurs, all around the globe, are in this together. I commit to doing what I can to help you reach your goals in progress and positive impact. 💯
Tomorrow, I will land in Houston, and the next morning I will be on another flight ✈- this time to San Francisco where I will get on another stage 🎙️and serve as emcee for an amazing organization I'm working with this year. It seems this is the year of stages, and I'm so excited. 😍
There might be some possibilities to keep doing international 🗺entrepreneurial training, and honestly guys, this bring tears to my eyes. THIS is what I worked for all my life. To find a medium, a vehicle for real change and transformation, that really empowers people to surpass their current life circumstances and difficulties. Entrepreneurship is that tool. 💥
This is how we change the world.
One person at a time, knowing they are limitless.
You knowing you are limitless. 🔥
Knowing that with the tools we have access too in today's world 👩💻🤳🏼, where 1700 people a day are becoming millionaires, there is nothing holding you back from creating the life you desire. I truly believe this. You are limitless.
I am more fired up than ever about this work that we are doing together.
My commitment steadfast.
Soul on fire 🔥 to empower an army of impact entrepreneurs around the world, so they can create the positive impact they see in the world - so we can tackle directly the world's most challenging issues - poverty, world hunger, lack of education, women's rights. 🌟🙌🔥
We are in this together, building a grassroots movement, one by one. 👊
Entrepreneur, hear me:
your voice matters,
please shine bright.
The world needs you 💯
I am here cheering you on always. Louder than ever. 🎉
Let's ROCK this year and decade 🔥
One Saturday I broke down crying in front of 200 strangers. I was exhausted, a little bitter, and on edge. ⛔️
The organizer asked me what “what lights you up, what would make you feel like you are full ✨from the inside out so you have more to give?”
Fighting back the tears, I fought with myself as to whether I should share the answer I REALLY had in mind. It seemed such a “selfish” answer.
Sobbing, and feeling such strong guilt at having this one desire I said, “I just want to be alone, I want no one to talk to me, I just want SILENCE. I’m soooooo tired. I’m exhausted. I’m always giving and right now I don’t have more to give. I’m showing up bitter, on edge, exhausted, and it’s not pretty for anyone, but I mostly feel crappy because I feel like I’m letting ME down.” 😔
I wanted to make a point for anyone else in that room that is a giver, any maybe YOU reading this post, that it’s NOT selfish to have needs and wants of YOUR OWN that we put ABOVE those of other people. 👊
I don’t know about you, but if I’m honest, I feel a brick-ton wall on my shoulders with the responsibility I’ve placed on myself. I did this. I placed that responsibility there. The responsibility of feeling like it’s on me to make it financially for my family, to be perfect, to never drop balls when it comes to my business, my commitment to impact at a global scale, my commitment to all those I serve, give, give, give, give. Empty. 😶
I forget the exact question that was asked, but it was along the lines of how will your loved ones suffer if you don’t step up. I got up to share what I thought was an unpopular and potentially taboo answer.
As a giver who’s always looking out for others, always GIVING, it wasn’t about what ELSE I could give to others, right there, in that moment sitting in that room, I had nothing more to give. I was run down to the ground, exhausted, on the brink of tears at any moment. Starting to feel bitter at the many things I have to be grateful for.
What I felt: Exhaustion. Run down. On the brink of tears. On edge. Having given so little to ME that I had no more to give. The cup didn’t runneth over. Empty. 😶
I wanted to share my perspective with the room, and with YOU in this newsletter, because I knew this perspective couldn’t just be my own, I knew that there were other women, coaches, and entrepreneurs in the room who would relate, and I’m sharing this here now:
1) to keep reminding myself that I HAVE to put myself first 🙋♀️, ahead of my family, clients, the world or I will run myself to the ground, and
2) to share in case this speaks directly to YOU 🙏
It’s not comfortable for me to share this here, but I know that many entrepreneurs, coaches, moms, fight a silent battle with themselves where we don’t feel like we should feel these feelings, and we definitely don’t share them.
➡️The story I bought into: you’re not supposed to put yourself above others’ needs. They’re indecent feelings to have.
My inner gremlins 👿:
- How dare you?
- Who do you think you are?
- How selfish to not respond right away
- You’re letting them down
- You haven’t earned the right to have time off for yourself yet
- They’re counting on you
- You’re the only one that can provide and take care of them
You know I’m here to be real with you and to share the ups AND downs of my personal journey.
We often just see the glamorous parts of peoples’ lives and sometimes that can lead to us feeling alone in our struggles.
So if this has resonated with you at all, know it’s not just you. I’ve been there too, and am constantly working on this aspect of my life. 🤷♀️
You see, I’m a coach, a sister, a daughter, team-leader. So many places to serve and care for others. I’m a giver by nature, I can’t help it, it goes against my nature NOT to care and give. I’ve always been the one who’s has stepped up to serve, and too often, I’ve equated being in that role of service as being responsible FOR OTHERS, which honestly isn’t fair to them nor me.
And if I’m honest, I don’t know about you, but often when I say no, when I put my own needs ahead of others’ I feel SHAME, I feel like I’m letting someone down, and that’s the last thing I want to do, let someone down. I’m such a lover, a giver, a performer, I hold myself to the standard of excellence…I don’t like to let people down.
But that has come at the price of letting MYSELF down, again, and again, and again. 😔
So now I’m speaking directly to YOU (and to me in the future when this might happen again).
LISTEN UP, you HAVE to put yourself first. 👊
… or everything else you do care about, and you work so hard for, will suffer and might just go to shit. You might go to shit. Your dreams, your health, your sanity, might go to shit.
🗣 Let me say that one again, YOU HAVE TO PUT YOURSELF FIRST.
It is NOT selfish to be self-interested 🙅♀️.
The most loving thing you can do for everyone in your life is to set boundaries, to get practiced at saying no. 🥰
I make it a point to make my coaching clients that they MUST put self-love days and times on their calendars, and it’s time I take my own medicine 🥄.
🙋♀️ It’s time you also listen up if this resonated with YOU.
I make a commitment to ME here, and I invite you to join me in this commitment too:
✨ I commit to putting myself first and not feeling selfish when I take care of ME
✨ I commit to putting my needs above those of my family, my clients, and all those I serve without feeling shame or guilt so when I serve them and LOVE on them, I’m doing so from a cup full of love, joy, and abundance
✨ I commit to sticking by my boundaries even if others are inconvenienced by them or it “let’s them down”
✨ I commit to only saying yes to something that is a HELL YES for me, even if it means someone else is disappointed or discomforted by my saying YES for myself
✨ I commit to adding space to love me EVERYDAY without feeling shame
✨ I commit to saying NO a LOT in this upcoming year, so each yes will be a more meaningful and empowered YES
✨ I commit to doing those things that light up my heart EVERY week without feeling shame
✨ I commit to taking time off every week and not feeling shameful about it
✨ I commit to NOT responding to everyone’s needs and wants immediately, and to respecting my boundaries
✨ I commit to being self-interested and not making me wrong for it
✨ I commit to communicating my boundaries with everyone in my life and sharing that these are non-negotiables, and not feeling guilty doing so
✨ I commit to taking time off every week
✨ I commit to making myself HAPPY
✨ I commit to having FUN
✨ I commit to the things that make me feel abundant and JOYFUL
Look, if I’m honest, these commitments are going to be HARD for me to keep to. But everything I desire and want depends on me showing up for myself and keeping myself healthy and HAPPY. 🙌
We’re in this together, but mostly, you’re in this with YOU. 👊
Please show up for you, love you, and do the things that make your heart sing.
Drop a 👊 if this spoke to you, and share what YOUR commitment to YOU is for the rest of the year and into 2020!
✨If you want to be part of a community where you'll be celebrated for all that you are, join my Facebook Group!
🍾Welcome to 2020!! 🥂
Happy New Year! We’ve made it to 2020!
😍I am SO pumped for this year. 💪
We’ve done the work. We came together as a community. You prepped for 2020. You reflected on what 2019 meant for you and what the entire last decade was about.
🔥You are ready to go with your 2 big goals for 2020.
🔥You have your two theme words from our TRAINING
🔥You have your vision for the future.
🔥You are prepped and ready to go, and I am so excited.
As you prepare for this next year 🗓️, I want you to keep your top two themes in the front of your mind at all times. When you think of what you want 2020 to mean to you, keep those themes and your top 3-4 goals for your personal and professional lives at the forefront.
🙋What skill sets do you need to gain?
🙋What characteristics are you choosing to adopt in yourself?
🙋Who are you committed to being?
🙋What is your vision for the next decade?
This is such an incredible, exciting time of year. 🤗
It’s January 2020! You are stepping into this decade on fire, and I am so proud! 🔥
It’s an honor and a privilege to walk this journey with you.
🤩Who are you committed to being in 2020? Share your top goals in the Facebook Group.
If you haven’t already joined a mastermind in 2020, join our COURSE. 👩💻
If you need one on one attention 🤝, I’d love to be your COACH.
Hope is not a strategy.
As a tribe, we are walking into this next decade with a plan. 📄The plan might change, but we’re always walking with intentionality and asking the deeper questions about who we want to become and how we want to live our lives.
If you haven’t already, take this training to focus your answers and your goals for the year.
Let’s start the year on FIRE! 🔥🔥🔥
Working to radically improve the lives of a billion++ people via tech & mindset