👉Just this month at an event I attended, Briana Dai from eWomen Network spelled out the nine top tips for INFLUENCE. 🔥 She brought so much value to this word and what it represents to online business. Briana is a digital marketer, speaker, author, and podcast host.
I just loved the 9 tips she shared with a little bit of sales brand flavor. What is Sales Brand you ask?? More to come in the next few weeks! 😉
I - inspire This is the #1 thing you need to focus on Insta 📱
What are the things that inspire you? Why do I follow the people that I follow? They inspire me to be a better business person and they're visually inspiring. Create content that inspires - what would inspire your customer? If you are not the avatar of your people, then really study your people.
N - niche 👩💻 👀
You have to really know your niche! Instagram is a visual platform, what images connect with your audience? We put a lot of time and money into our imagery, it should be the forefront of everything you're doing on insta. First grab their attention with graphic, then two lines to hook them in. 🤯
F- facilitate collaborations 🤝
No one is making it alone on insta! We are all trying to grow on Instagram - find complementary services to your biz - introduce each other to each other’s insta audiences.
✅ Host a give away with your referral partner- that complements your partner
✅ Do a shout out
✅ Do takeovers- you can take over each others accounts for a day - run your story for a day
L - Listen to your audience 😍
Just ask them what they want - here are some suggestions:
Why do you like my account?
Why do you like following us?
Would you rather I create a download on this or on that - give people permission to give advice
U - utilize trends and hashtags 💻
Pay attention to these things ahead of time. Success is scheduled!
What are the social media holidays for 2020? Which ones do you want to have a seat at the table in advance?
Think about a free download that aligns with the day.
E- Engage your followers 🖐
Just because a feature is there doesn’t mean it's good for you. It's about keeping and building a relationship as much as growing it. Have genuine interactions and conversations with people and become online friends.
If your followers are the only ones to reach out, comment, and they don't get that reciprocation they will eventually go away. Be the person to reach out! ⌨️
N - noticeable style and aesthetic 💥
Visuals are king on Instagram- you have 140 characters to show who you are and then all they see are tiles of your profile. You see those 12 tiles and without reading a word you can see what this page is about.
👉Aesthetic test- someone scrolls past your tile and they don't even have to see it's you that posted it, they just know it's you by the aesthetic.🌟👏
C- consistency 🕒
Influence does not happen by accident - everything is scheduled and mapped out. Ideally you are two weeks ahead, and everything is planned. 🤩
E - Embrace your flaws 🏆
You are the only thing between others seeing your gift and sharing your extraordinary YOU with the world! 🌏
We were taking a country, yes, a COUNTRY, to court. 💪👩⚖️
🌟I had worked for this kind of moment all my life. 🌟
The kind of moment that I thought would lead me to a life of impact and fulfillment...
and I was wrong...😭
Since I was 6 years old, I had this one obsession in mind: international positive impact. 🗺👊🔥
I was the one weird kid in middle school who sat alone on field trips and thought about world hunger and poverty. 💛🙏
In high school, I had pictures of Ghandi, Mandela, and other international leaders on my wall, next to the boy band of the decade. As I saw the people that made a difference at this global level, they all had something in common, they were all lawyers, so I decided I needed to join the lawyers' club...⚖️
While in high school I started and ran the international club. Then, at UC Berkeley I ran the International Student Association and was part of the United Nations Traveling Team. I represented Nigeria at Harvard University, and Germany in China. 🌍
I worked my ass off during college and graduated a semester early speaking five languages (after arriving in the US not speaking a word of English and being made fun of for my broken accent). I was on my way to making a change internationally! Or so I thought...
At 22 years of age, I spent this "extra semester" in the Netherlands working on the Charles Taylor case. Charles Taylor was the Ex-President of Liberia who was found guilty of abetting horrific war crimes, including rape and mutilation in Sierra Leone. 💔🙅
Sitting in that courtroom, my belief that I needed to be a lawyer to make a change was strengthened. I saw these attorneys dedicating their lives to provide some semblance of reparations in the lives of people affected by this horrific violence...
Fast forward to Berkeley Law, where I was the president of the International Law Association, became an international law research aide to one of our top International Law professors, spent a summer in the Netherlands again working on a huge International Criminal Justice Project, and graduated with a certification in International Human Rights Law...
Now officially 13 years into my obsession with international impact ...
Can you imagine the inner turmoil I grappled with as I realized that the legal system, wasn't all that I painted it out to be in my mind?
That when it came to making REAL change, long-lasting, sustainable, meaningful change... this was just not going to cut it ...
Not only that, but I was sacrificing my wellbeing, happiness, health, to be part of a system that only ADDRESSED international issues, but didn't actually lead to REAL change in the lives of people...
I felt cheated, sad, hurt, angry, so disappointed. But I was not about to give up on my obsession, on my one big goal. 💥👊
And this was when I attended my first business hackathon, and I was introduced for the first time to the world where entrepreneurship and impact came together.
And it was in THAT moment where my whole life came into focus and I UNDERSTOOD where my work was needed - international entrepreneurial impact. 🔥🙌🌍
Impact entrepreneurs. People changing the world as we know it, tackling the world's biggest issues through the vehicle of BUSINESS.
🌟This was IT. I was HOOKED.
I KNEW this was why I was put on this earth.
This was my calling, my mission. 💛
Last month I was in Guatemala, where that fire of international impact was rekindled. I connected with INCREDIBLE international entrepreneurs with huge goals and dreams. But more than dreams, these entrepreneurs are taking ACTION now. They are changing the world now. 📈🚀💰
They have ambitious aspirations not only for their business but also for their city, country, their entire continent, and the world.
👉THIS IS WHY I WAS PUT ON THIS PLANET.
To empower individuals and entrepreneurs all around the world with the life-changing skills and mindset of Impact Entrepreneurship.
🔥So, be on the lookout, because we are just getting started.
I will be starting a show to highlight incredible #ImpactEntreprenerus around the world who are literally changing the fabric of the world as we speak, NOW. 🔥
I will be traveling to countries all over the world to empower people to learn the skills and mindset of entrepreneurship, and I welcome YOU to join this movement. Where you utilize the vehicle of your business to directly make the world a kinder, more compassionate, more united, more abundant world for ALL.
👉Are you an entrepreneur using the vehicle of your business to make this world a better place for us ALL? If so, type "Impact Entrepreneur" in the comments so we can all know who we are!!
We do this TOGETHER guys, together we CAN make this a kinder, more united, more loving, and more abundant world for ALL. 💸🗺
We can dismantle world poverty, hunger, we can protect the environment, we can DO so much, and we can do even more if the vehicle of business powers this work!!
You have to get serious about your website. 👩💻There are so many stories to tell surrounding websites. You must claim your brand and your power on the internet, or the internet will claim you. 👀Google yourself - what is being said about you on the internet? Is it accurate? 👀
I met a photographer in Texas 🤠who works with luxury real estate agents. I was captivated by him...until I went to his website. Nothing about it said luxury. 🙅 In this day and age, you are your brand. You are represented not just on your website, but every other social media platform.
When we think of real estate, there are two pieces. You own the land and the house that sits on the land. The same is true of your website. You own the land - that’s your domain - and the house on the land - that’s your actual website. 🏠Both your domain and your website branding represent you to the wider world. You must enact a winning strategy with your website.
Quick Hack: The 5 Second Rule 🕒 is real in the online world! Your first impression is essential to your success. Above the fold on your website - before a visitor needs to start scrolling - you must have the following:
💻A beautiful hero image - a high-quality image that represents the bold promise you’re making to your customers
💻A call to action
Improving your website will single-handedly improve your conversion. 💯Interested in talking about your branding? Reach out to me for a session!
I first got into the coaching world through relationship coaching. 💞 I sucked at relationships. I saw everyone around me suffering through terrible relationships, and I didn’t want to join them.
I knew I had to put my money where my mouth was and invest in a coaching program. 💵
I invested more money in this program than I’d ever invested in anything. 😱It was terrifying! But I knew I had to win.
Are you going to win at business, or are you just dabbling? If you’re dabbling, be honest with yourself! If you’re going to win, you have to focus! 💯
In the relationship world, there’s a condition called Leaky Energy Syndrome. 🧠It crosses over into all aspects of your life. Leaky Energy Syndrome manifests in scattered energy. Nothing gets your full attention, so nothing gets done well. If you’re building a business, you cannot do it with Leaky Energy Syndrome. You have to build your business step by step while remaining focused. 👩💻
You didn’t get into your business to be mediocre. You got into it to be one of the greats. 🏆
Be so good that people have no option but to notice how incredible your business is.
If you’ve just started, KEEP GOING! It’s going to be one of the most amazing journeys you’ve ever embarked on. 🏃
Build your business out of the thing that makes you wake up every single day inspired. 🗺Find your thing and get on that path!
Don’t be dumb. 🎁You were given a gift, and it’s your responsibility to share it with the world and make the world a better place. Put your oxygen mask on and make that money. Money is a resource and a tool that can be used for good - it’s not the root of all evil! 💸
We need more people with big hearts that care about the world to make lots of money. 🌎💖💰We will lock arms and change the world together. We’ll tackle global poverty, hunger, banking, the environment. We’re not going to wait for anyone else to figure it out. We will take it upon ourselves to solve the world’s biggest problems.
Working to radically improve the lives of a billion++ people via tech & mindset