It’s integral to know about other small business owners so we can understand how powerful we are and know that the struggles we go through are not singular instances. We’ve all been there. We’ve all gone through it. There’s a trajectory of business growth. 📈It’s part of the process.
😎Take a breath and know that you’re doing the best you can by showing up and being strategic in learning and growing your business.
Today, let’s take a look at the 📌5 biggest problems for business owners. 📌 Knowing them and naming them will help us avoid falling into their traps!
⛔️PROBLEM ONE: CLARITY
One of the biggest problems for small business owners is a lack of clarity in terms of knowing what it is that you do, who you serve, who your target market is, and what the right product/service is to offer, and how to offer it. You need to know WHERE you’re going to win. Imagine that you have 10 soccer balls and 10 goal posts. You can use a different strategy and angle every time, but you won’t perfect your technique. But if you have 10 soccer balls and 1 goal post, you’ll get better SO MUCH FASTER! 🏃
⛔️PROBLEM TWO: VISIBILITY
People buy what’s in front of them. Potential clients and customers need to like and trust and respect you, but if they forget about you they’re not going to purchase your product or service. Marketing and sales is the engine to success! 🙌We need to innovate with our marketing and sales strategies while focusing on our target audiences.
To increase your visibility strategy, 👀answer the following questions:
⭐️Where does your target audience hang out?
⭐️How do they find you?
⭐️What are you the expert in?
You must become the expert in your winning space! 🤳🏼You can generate expertise in a number of ways, including hosting a podcast or offering services. Based on your business, determine what platforms make sense for you!
⛔️PROBLEM THREE: LACK OF PROVEN SUCCESS STRUCTURES
Systems, systems, systems! Success is not an accident. Success leaves footprints. 👣We know this! When we’re not successful, it’s often because we’re not following the right footprints and implementing the right strategy. So many business owners are winging it! You need to be sustainably, predictably successful. Implement strategies for success to ensure you can grow your business to the heights you want to reach. Are you implementing systems that keep you in continual struggle, or are you implementing systems that lead you to real financial freedom? Implement your million dollar strategy! 💸
⛔️PROBLEM FOUR: ACTION AND ACCOUNTABILITY
A million vision boards do not compare to a single ounce of action. 🏅You can have all the ideas in the world, but if you’re not taking action on the things that matter, it will simply be a dream. A lot of business owners know what they need to be doing, but common knowledge is not always common practice. You have to do the work, be disciplined and show up for your business, even when you don’t feel like it. It all comes down to a decision. 🙋
Personally, I haven’t had an easy journey. Last year, I made the decision: I was done dabbling. I was going to go for financial freedom RIGHT AWAY. I was done working hard, long hours for little financial reward. Two months after that decision, I 35x my income. 💰With 100% YES and no excuses, you can achieve this success.
You have to take ownership of your results and your experiences. If something isn’t working, it’s not the end of the world. Take stock of it and take action. What are the metrics you’re seeking?
⛔️PROBLEM FIVE: CONFIDENCE AND MINDSET
Mindset is everything. 🧠Success is 80% mindset, 20% strategy and tactics. You have to step into a higher level of confidence and energy than you feel. You must create the energy necessary to succeed! 💥
Remember: you’ve already won. When you were being conceived, there were 300 million sperm fighting to be the sperm that won. That sperm that one created you. You won the first race you ever entered into! Take that energy and don’t let anything hold you back. The only person that can give you the power you need is yourself.
To achieve success as a small business, you must be committed. Hard times are going to come; it’s just part of the journey. If you’re committed, you’re ready to hold steady and strong while weathering the hard times!
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