LUZ C. GONZALEZ
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Crafting The Perfect Email

10/16/2019

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THE PERFECT EMAIL IS IN YOUR REACH!

So you've got your list. Those folks who are invested in what you say. They've given you their emails, and you're sending out newsletters. But how will you engage them? 🤔

Let's talk about crafting emails. ✍️

It's one thing to get someone's attention; it's another to keep it. Great emails both capture and retain your audience's attention. They can help you sell, help you scale, and help you reach your wildest dreams. 🎇🎇🎇

Great emails are broken down into five major components:

💌Subject Line: Your subject line must be clear, short, and sexy! It must be engaging enough to entice the recipient to open the email. 
💌Body: Use images and headings to break up long pieces of text. Don't be afraid to use emojis! We live in a digital world. Embrace it! 
💌Call to Action: Best practices call for the same call to action throughout the email. Avoid confusing your readers - if you confuse, you lose!  
💌Signature: Your signature can be text- or image-based.
💌Footer: How to connect with you - let them know multiple places they can find you to engage further with your content.

Above all, great emails have to provide value. Our inboxes are inundated with emails all day long - so yours needs to be one your audience wants to open AND read! Providing value in your emails is easy if you focus on making your email:
💌Educational
💌Entertaining
💌Emotional
💌Inspiring

Your emails will feed your audience...and you'll have them coming back for more! ​
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  • Home
  • Work With Luz
    • Speaking + Workshops
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    • Master Class Hub
  • About
    • About Luz
  • Blog