Your online presence is composed of all of your online “storefronts” - all representations of your brand. 💻 It’s Facebook, Instagram, YouTube, you name it! To generate success, your online presence must be cohesive. 🤝 You need to look the same on Facebook as you look on your website. Uniformity in colors, styles, and fonts is supremely important and speaks to how you’re presenting your business online.
Think of your personal branding like dating. You don’t start with a marriage proposal! 💍
❤️Your Website - It’s what you’re wearing to the bar, how people perceive you when they see you across the room. It entices them into an introduction.
❤️Your Lead Magnet - It’s an invitation for a potential customer to take the next step with you. They’ve seen you. They like you. Now you’re saying, “Hey, can I buy you a drink?” 🍸
❤️Your Badass Email List - The next step of your client relationship is picking a time and place for your date. Are you meeting up in a meeting room? On Facebook? Over the phone? Find out where your list likes to hang out - do they want email newsletters? Do they want interaction in a Facebook group? Meet them where they are!
❤️Your Content Strategy - Extend the relationship! Keep wooing them. People buy from people they know, like, and trust, as well as people who are present in front of them! If I haven’t seen the person I want to date, I’m going to move on to someone else!
❤️You Need to Have a System - At this point, you’re ready to commit to each other. You’ve been dating for a while, and you’re ready to define your relationship and take the next steps. This is where you introduce your value ladder to your clients!
As fun as this metaphor is, we do have to take a step back from it at some point. In this whole process, you are a guide. 🤓Your customer is the hero. 🦸You’re guiding them along the process. The date has nothing to do with you. They’re not marrying you.
They’re marrying their results. 📈They’re marrying your bold promise. 🙏 They’re marrying their future. 🏆
You’ve guided them along the process and now they’re ready to say yes to themselves. 💯
Are you ready to say yes to yourself to help your clients do the same? Reach out to me - I'd love to talk!
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