You Have To Focus To Win
Have you ever been to the dentist? 🦷
Do you sort of dread going to the dentist? 😨
Going to the dentist is one of those things that everyone has to do. When I moved from San Jose to San Francisco, I had to find a new dentist. 👩💻I searched online to find referrals and recommendations.
Where do we go to solve our problems?
📌Our Friends (and then the internet!)
Once I got to each dentist’s website, I found myself worried. Their websites weren’t inspiring trust. ❌ I needed to know their offices were clean, that they’d treat me right, that they were using up-to-date technology, etc. After months of research, none of those dentists made the cut. 🙅
Their online branding sucked. 👎
For years, I continued to drive down to San Jose every time I needed to go to the dentist.
The dentists in San Francisco could have been great! But online, you have 5 seconds with which to make an impression. Don’t have an ugly website - it’s 2019! 💻
When we engage with brands, we have emotional reactions. We don’t buy rationally; we buy emotionally. Your potential customers are not robots. 🤖They’re human beings reacting emotionally to your online presence. You’ve got 5 seconds to make the impression you want to make. 🕒
What impression are you making with your online branding? Is your branding up to snuff with your level of expertise?
Want to talk about your branding? I'd love to talk to you about making sure your branding is consistent with the value you bring your clients.
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