Have you dreamed of becoming a digital titan? 💪 I recently had the opportunity to talk with Alex S. Elliot about creating a world-class online brand that can launch your business to the next level. 🏅
We’re in it for more than just the money. 💰We’re also here for the incredible impact that our businesses can create in the world. 🤩
Alex is a recovering nurse practitioner who got tired of the healthcare grind. She knew there had to be a better way than spending 12-hr days at the office and then spending whatever energy was left on her online business. It took her years to stop treating her business as a side hustle and start treating it as the business it was. 💻
In a way, Alex was forced into making her choice when she did. The clinic where she worked announced bankruptcy, and overnight, she lost her job and her income security. 😲Her decision was made: never again would she be dependent on somebody else for her income. In Alex’s words, “Sometimes, desperation can be a gift. The challenges and obstacles we face can be a gift.” 🎁
Now, she’s fully online. 👩💻When she launched her online business, she started with affiliate marketing and studied the principles of the One Funnel Away Challenge, where she truly came to understand the value of connecting your tribe and people with daily content.
But success did not come in a straight line. It looked more like a spaghetti bowl, 🍝 but with her Pinterest marketing agency she started to gain traction. A couple of months in, Alex’s mom suffered a serious accident and needed all of her attention to recover. She knew she had to make it work. And with the help and the push of her other half, she did! 🏆
When you think you’re done, you’re actually only at 40%. You’ve got 60% to go, and it’s only when you’re tested that you realize that you have more to give.
Alex says, “Entrepreneurship is an amazing personal evolution that masquerades as the game of money. 💵We think we’re playing the game of money, but we’re really not. We’re playing the game of becoming. It’s so powerful!”
Once she was working fully online, Alex began to look around at the people in her niche and realized that all of the successful people had a functional, vibrant Facebook group.
A Facebook group is actually two things in one:
🙋A high-converting sales funnel
🙋A living, breathing list
🌟A Facebook group is a high-converting sales funnel. When new members come in the door, you ask screening questions. That’s their opt-in. You get their email address in exchange for a lead magnet, so they’re entering into the top of your funnel. You’re building know, like, and trust factor through your group engagement, and at some point, you’re going to make them an offer.
🌟At the same time, a Facebook group is a living, breathing 3-dimensional list right in front of you that you can engage with in real time. You have a direct line to your people without worrying about ending up in a Promotions box and not being seen.
When it comes to Facebook groups, KEYWORDS ARE KEY. 🔑 To create an effective attraction machine, you need to think of your group as a platform running off of SEO. Facebook is, at its core, a search engine, and all search engines run off of an algorithm that examines keywords. 🔑
Keywords are empathy in action. 💓 When you use the right keywords for your target audience, you are understanding their intent and their needs and meeting them where they are. When building a Facebook group, use keywords everywhere. Fill your group’s architecture with keywords - in your unit sections, in your posts, in your descriptions, etc.
Make it easy for people to find you - they’re hungry to find like-minded people to explore their passions and questions!
👉Catch the FULL interview in my 💥Facebook group 💥: https://www.facebook.com/groups/lxibu...
And make sure to:
✅ Grab Alex's 🏆How to Launch Your Facebook Group Checklist 🏆 here: http://tiny.cc/alexchecklist
✅ Join 🤩Alex's One Group Away Challenge 🤩here! http://tiny.cc/onegroupaway
✅ Join her group at 🌟Digital Marketing Hacks for Online Entrepreneurs 🌟(DMHoes) here: https://m.facebook.com/groups/DMHOE
✅ and get her amazing gift of the Facebook Omnipresence Formula here 😍: https://youtu.be/-6-_Lyl-QrA
Working to radically improve the lives of a billion++ people via tech & mindset