Can You Be A Successful Brand For Two Different Niches?

Here’s the short answer: yeah, sure!👌🏼


But if you’re asking this question, you already know there’s a lot more to it than that. Just because you CAN doesn’t necessarily mean you SHOULD. 🤔 Marketing to two different niches might work to uplevel your business to 6-7 figures, but it also might not be the right strategy for your business.  


Right now, there are 4 HOT MARKETS:
Money 💰 
Health 🤸🏻‍♀️
Relationships 😘
Beauty/Entertainment 💄💃🏻

In order to move people toward making a decision to work with you, you have to appeal to their need to change. The only thing that leads somebody to change is pain or pleasure. All four hot markets are areas rich with both pain and pleasure.
 To launch into success, you want to work off a foundation/infrastructure that’s already working to your advantage. Being the only person in your field can be powerful, but can also create friction and obstacles to beginning. Most coaches and consultants should start in one of the already 🔥hot🔥 markets! 

Once you choose your hot market, you’ll work your way down to a niche by choosing a market segment. Your market segment will present a number of available niches. 

Example:
Market: Money
Market Segment: Business Coaching
Niche: Online Presence & Business Systems that Lead to Profit

​When choosing your niche, ask yourself: what is your priority? 🤷🏻‍♀️ Making money in a shorter period of time as a newbie? Or continuing your established practice that’s already financially successful? If you’re looking to make money in a shorter period of time, niching down will make you more successful! 

Suppose you have 🔟 soccer balls ⚽️ . For each soccer ball, there are 🔟 different angles to hit the ball. If you continue to try a different angle each time, you won’t become successful at any angle. If you’re focused on one angle, however, you’re going to get pretty good at getting the ball into the goal. 🙌🏻

Bring an offer that is complementary to the market! If someone exists that’s focused on Facebook Group Monetization and you’re focusing on Online Presence and Systems, your offers are complementary to one another and can work together in the same market segment. Make yourself and your offer irresistible to your chosen niche! 

Can you succeed in two different niches? Absolutely.💁🏻‍♀️Is it the most effective way to spend your time, money, and energy, particularly as an emerging business? Probably not!🙅🏻‍♀️