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Five things You MUST Do To Build a Successful,
​Profitable 💰, and impactful 21st Century Business



Rise to your full potential
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​Turn your life into a masterpiece



Reach time, location, and financial freedom

World-class coaching for entrepreneurs ready to make
​profit and an impact in today's business environment.  
Hi there! My name is Luz, and I am a Business Strategy and Profit Coach and I'm delighted to meet you! I am a former Berkeley Law educated International Human Rights Lawyer, Harvard Published, Silicon Valley Startup CEO who decided to ditch "traditional concepts of success" that left me feeling empty and hollow inside, and instead built the life of my dreams, and want to help you build yours! 

I empower people stuck/imprisoned by the 9-5 world who have a desire to start a business of their own that leads to time, location, and financial freedom but have no idea where to start. I also work with solopreneurs, small business owners, coaches and consultants, and skilled contractors, who are overwhelmed by technology, unclear how to brand themselves online, and struggling to attract clients and make money through their business consistently. 

I provide you with a clear blueprint to create a world-class brand, attract clients online successfully, and make thousands per month through monetizing your expertise!  

Together, we'll make sure you create a world-class brand, implement the necessary marketing strategies for today's world (badass website, email marketing, online information content strategy, social media epicness, etc.), and we'll have you implementing the right sales practices to make sure that your business making profit from the beginning! Can we get a cha-ching, around here?!

You already took the most important step, you decided to start your business. Congrats!! Now, let me be your guide in ensuring that your business thrives, you're profitable and making money from the start, and that you're living a life that sets your soul on fire. 

You're not here to merely go through the motions, you're here for greatness. Let's work together to create that reality!

Your business is a conduit for 


transformation and change,​​


let me help you create a world-class business


​so then you can go change the world
​

As your coach, I will support you every step of the way.

Now, let's get to work!
Meet Your Badass Tribe
"I invested in seminars, I invested in books, but I felt like I lacked accountability. Now after coaching, I don't set a goal and think damn, I didn't get to it. Now I'm accountable to my big goals, and they get DONE. 
Part of the reason I signed up for the 1-1 coaching is that I wanted to set bigger goals that scared me. After starting coaching with Luz, I set some scary goals for my business and personal life. For my brand-new Amazon business I had a goal of bringing in $20k a month, and Luz pushed and asked why I wasn't setting a bigger goal. So then I changed it to $25k and wound up bringing in close to $30k. Now, we're going for a $70k month. I wouldn't have done it if I hadn't been pushed to stretch for a bigger goal."
- Edwin Deras, Owner of Multiple Businesses 
"I feel like I was living life blindfolded before I started coaching with Luz. I didn't know how to set realistic goals prior - I had a bunch of dreams and desires, but I wasn't making any progress towards them and I didn't even think I could inch closer to them; they seemed too difficult, too grand. However, after working with Luz for just 5 weeks, I have made visible progress towards my most ambitious goals. It's given me a renewed energy and the confidence that I can set any goals and consistently hit them."
- Matt Bordas, Director Of Engineering
"Luz is 110% dedicated to her work as a coach and entrepreneur. She brings really positive and high energy that is contagious. She practices what she preaches. She really inspires you to be the best version of yourself. Working with Luz was a great opportunity to light a fire under my booty for some of the key things in my life that I have been dragging my feet around. Specifically around health goals, business, goals, and financial goals. I was able to lose the weight I wanted, as well as get into a regular exercise routine. I got a lot more done that I wanted to get done. I was more efficient with my time. I felt better about myself."
- Halley Bass, Branding & Marketing Coach 
​"What is surprising about Luz is that while she can initially come across as very Rar! Rar! Rar! she is actually incredibly sensitive and perceptive, able to bring her all to you (and she does) in a way that aligns with who you are and how you operate. Pulling from a vast toolset accumulated from her relentless and passionate pursuit of knowledge, she helps you keep stepping forward one way or another. Luz is an amazing listener and assiduously takes in what you have to say, then with acute discernment encourages you to go where your own insights are leading you. Indeed, one of the key things that has occurred for me while working with Luz is the magical arising of profound insights and happenings that are significant for my life. Finally, I cannot omit mentioning that her positivity each session leaves you feeling great!"
- Malcolm A. Watt, Startup Founder + CTO