LUZ C. GONZALEZ
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Working with startup teams & small to medium business owners that are ready to take their business to the next level. ​

Business Mindset

Business is 80% Psychology and 20% strategy. Let's work together to build the tools and systems necessary for your mindset  to  support you as you grow your business and continue innovating on your product or service. 
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Let Your Passion For Your Business Shine  

 You are a business owner and have  brought a beautiful creation to the world: your business. Your business feels like an extension of who you  are- I know this is true for me. I believe that the world is a better place because your business exists!

Now, let's work together to make sure your passion for your business and the WHY you are in business come through in  all aspects of your business. We know that when consumers and potential employees connect to WHY a business exists, and they feel this why is authentic and genuine, they are more likely to be engaged, loyal, and in the end it drives the bottom line. People don't buy products- they buy a story, an experience, and the way your service or product makes them feel.

So what are you waiting for?  Let's work together to make sure your passion is clear for the world to see.  

Company Culture

One  of the  things I'm most passionate about is building outstanding teams and a solid business culture! We'll assess where your culture is, evaluate the goals you and your team have for what you desire in your culture, strategize on incentive plans to keep your team engaged and motivated, and develop a plan to continue working on the great work you've done to date. 
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Marketing Assessment 

In today's world your  website and online marketing need to be absolutely excellent, so we'll start with an assessment of your online presence. Today, most people do their homework  before deciding to buy a product, choosing a contractor, or even deciding whether to partner with an organization. Let's work together to do an initial assessment of what brand you've created for your business , see how it's represented to the world, and create a strategy  to make sure your messaging and brand is on point .

We'll assess who your ideal client is, for starters. Then, we'll make sure you are set with a strategy for your product or service to be in all the marketing channels it should be in  for your ideal client.  If you haven't already, we'll work on client personas that will guide your marketing going forward. Finally, we'll look at how you can automate and optimize the systems you currently have in place for marketing and sales. 

Go To Market Strategy

Great, so you have an amazing product that the world needs to know about.  Your customers and employees know and understand WHY you're in business, do you know what next steps to take to make sure the world hears about your product or service? Let's set a strategy to make sure we clarify what the objectives are for growth and to make sure we know what success looks like. We'll decide what the next steps are for you and your team for the next quarter(s) or year, depending on the focus of the work we do together.  We'll build accountability systems to ensure we stick to the plan, we'll create an assessment strategy to measure progress and growth, and we'll set a plan for you and your team to continue to measuring progress as your business keeps rocking! 
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Pitch/Presentation Coaching 

Do you have a pitch to make to investors, a presentation you have to give to your team, or a conference presentation that you're feeling a little nervous about? We'll work on both mindset and strategy to make sure you are ready to go on your big day. 
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  • Home
  • Work With Luz
    • Speaking + Workshops
    • SalesBrand ONLINE COURSE
    • Master Class Hub
  • About
    • About Luz
  • Blog