You're not here to merely go through the motions,
this is your LIFE we're talking about,
you deserve to and have the responsibility, I believe,
to make your life a masterpiece!
this is your LIFE we're talking about,
you deserve to and have the responsibility, I believe,
to make your life a masterpiece!
My name is Luz C. Gonzalez, and before I created the life of my dreams through my online experts business, I found myself unhappy and hollow inside, blindly following what society had told me all my life that success was supposed to be, wondering if I had worked this hard to be this miserable?
"To be successful, you have to be a lawyer of a doctor." I bought that story, I seriously considered both, but wound up going with becoming a lawyer because in my mental gymnastics it provided me a somewhat better "quality of life", and that mattered to me. Maybe it matters to you? So there I was, doing what everyone in my life told me I should do, I had kept my head down, put in the work, followed the traditional treadmill of success that led to being a lawyer or doctor, and I felt so miserable. How could this be? Is this really all there was? Was this what the rest of my life was doomed to look and feel like? I felt like I had gifts inside me and potential that were slowly dying with each passing day, and I felt caged, and I desperately wanted out. How could doing the right thing lead me to be so miserably, unfulfilled, and unhealthy? I had just graduated from one of the most prestigious law schools in the world, been published by a Harvard publication, and I was working at one of the most prestigious legal institutions in the country, I had done it, reached success... but I looked around and I was honest with myself. I hated writing legal memos, I disliked how when I looked around people seemed to just be surviving, not thriving in their health, relationships, finances, none of it. I looked around my entire industry and saw more of the same. This couldn't be it, could it? I worked so hard for this? Then I made of one the best decisions of my life after I didn't pass the California Bar. You need a 1440 to pass the Bar, and I received a 1391. 9 marginal points saved my life, changed everything, and I am so grateful for this "failure." When I received that score a huge weight lifted off my shoulders and I knew I was free. It would be hard, having conversations with everyone who had an opinion about how I was supposed to be doing life, but it was time for me to finally step into the driver's seat of my life. Life would never be the same again. This story has a happy conclusion. I learned that no, that wasn't it. Yes, there was more to life. Yes, I was meant to use my potential and my gifts, not just squander them. More than meant to, it was my responsibility to rise to be the best version of myself. That meant being healthy, happy, wealthy, and whole. Now I work with individuals and professionals just like you that are ready to take control of their lives, who know that the idea of "traditional success" is a lie and that you can, yes YOU, can turn your life into a masterpiece. I now lead a life when I am fulfilled, happy, and I feel like my soul is on fire every single day. Now I am not a zombie just going through the motions, I am truly ALIVE And I work with individuals who are also ready to take claim of their potential and who expect more from life. I work with you as your coach to create the life of your dreams through my Limitless Success Framework Coaching TM. ... and for those of you that not only want to escape the 9-5 drag but also want to have time, location, and financial freedom, we work together so you can start your first business where you monetize your expertise via the BOMST Framework TM. We will create a world-class brand, offers, marketing, sales systems, and you will be a ninja when it comes to implementing the right technology to thrive in your business. Your potential is waiting. Your dream life is waiting. The question is: will you answer the call? |
Get to Know Luz - Q & A
What shaped your coaching philosophy?
What a great question! I'll start off by trying to describe my coaching philosophy - I'm a no -nonsense, go big or go home, work your ass off, do the work to know yourself and your purpose, set strategic goals with deadlines, evidence and science based tools and methods, with a bit of woo-woo (crystals, tapping, meditation, intuition) thrown in, and a whole lot of HEART.
The biggest piece behind my coaching - the not settling and going after what really matters to you, no matter how big and scary, was to a large extent shaped by my time in competitive sports. I started doing competitive gymnastics when I was three years old and continued as a gymnast for sixteen years. My time as a gymnast shaped me and it taught me what it meant to be part of a team and to have a coach that would hold me to the highest standards. A coach that would see all that I could be, and expect me to be my best, and call me out on my BS when that needed to happen. Later in life, as I achieved multiple milestones, I kept looking for a similar type of coach, but for my personal life and career. I was looking for a coach that would help me ask the right questions to ensure the right direction in life, push me past my limits, have me raise my standards, and execute at the highest levels. I never found this coach. Soooo... I became an expert in human potential. I studied peak performance for years focusing on neuroscience, behavioral science, mindfulness, money management, health, and happiness and fulfillment science. Now, I'm that coach I was looking for so long!
It's kind of a mix of Jen Sincero meets Ryan Holiday, with some Tony Robbins thrown in ... and addings hints of David Eagleman and Dan Ariely to the mix.
A percentage of all sales goes to supporting the education of children that can't afford it in developing countries?
That is correct! I have quite literally dedicated my entire life to making this world a better place for everyone, and with all my coaching and coaching programs, a percentage of all sales goes to a global non-profit that is expanding access to education to children in places like Africa, India, and Latin America. These children otherwise would not be able to afford tuition to go to school and we can change that, together!
You work with men a lot?
Most of the clients I coach are men (late 20s all the way to their 50s-60s). I LOVE working with and being a supportive coach to men. I actually have taken years to study men. My journey "studying" men started so I could be a better partner to my husband, but it became so much more and I gained such empathy, compassion, respect, and admiration for men from this journey.
In my life, it meant I became a better boss, a better manager to my mostly male team, a supportive business partner to my male co-founder, and a fan and supporter of my dad and brother. I learned sooooo much about men and have such deep respect and admiration for who you are and how you show up in the world. It's such a treat for me to get to have the trust and opportunity to work with some really incredible male clients. I take your trust seriously, and hold space for you, your self-exploration, doubts, dreams, ambitions, and areas for growth.
So, if you know of a man going through a major transition in his life, trying to figure out his purpose, next steps in his career, wanting guidance in engaging his team or employees, or just wanting to raise the bar in their life, send them my way! I'm such a fan of how cool men are and love being a coach to men!
In your videos you're always talking about books
Wahhhh!! Yes!! You're so right! I am obsessed with reading! (Or really, listening to Audible) I "read" obsessively, like a mad-woman. I read about a book a week and I LOVEEEEE to learn! Have a book I should check out? Let me know!
You talk a lot about loving partnership...
Yes I do! I am a student of loving partnership, and bring my expertise in this space to my coaching as well! This is an area that I work with many of my coaching clients on! My clients aren't just badass professionals, they are also people who have personal lives! Who would have thought?! 😉 I help my clients have beautiful, thriving, supportive relationships with their partner and their inner circle. We discuss tools and strategies to make it happen!
Catch me talking about building loving partnerships (romantic relationships) here!
And about abundance!
Yes, abundance too! What happens when you run a money management company, is you think about money a LOT. I am a fan of money, I'm pro-abundance, and part of my mission in life is to get more kind, compassionate, impact-driven people to become wildly wealthy so we can yield that influence for good in this world. I believe that living a financially abundant life allows you to give the best of yourself to this world, amplify the amount of joy and beauty you can share with the world, and help be an active part of seeing the change you find meaningful. As my coaching client, we'll make sure you're set up with a financial strategy for you to excel in your finances as well!
Is it true you expect your clients to exercise and eat healthy?
Absolutely. My clients are committed to being the best, and to be the best of the best I need you to have the energy to not only lead your company and team, but to thrive in all aspects of your life. It all comes down to your energy. No energy, no peak performance life. How are you supposed to hit your personal and professional goals, and then be a loving spouse and parent, and have something leftover for yourself, if you are completely drained of energy?
I will also need you to take care of yourself and love on yourself to the max (this includes setting boundaries and getting better at saying no). This is an essential part of being healthy. I can't have you living life in such a way that you are close to burnout everyday, and then there go all your goals... or you start self-sabotaging. Hells no! You will be expected to love on yourself and take care of your body and health at a level that will result in increased vitality, energy, and enthusiasm for life and all your professional endeavors!
You're always talking about this Life Wheel thing... what is it?
Ahh, yes! Given the nature of my coaching, I expect you to thrive in all aspects of your life. Working together, you will be introduced to the life-wheel assessment and work, as my client you will be expected to kick ass on your whole life wheel - that includes my Life-Wheel Top Ten: 1) Health + Vitality, 2) Self-love and self-care, 3) Relationships with others (including your soulmate, family, and friends), 4) Emotions + Meaning, 5) Career/Mission, 6) Finances., 7) Growth, 8) Productivity/Performance, 9) Faith + Spirituality, and 10) Impact and Contribution.
So Luz, what do you do for fun?
Okay guys, I don't just work, work, and work.... I def know how to let my hair down and have a blast! I LOVE to sing and dance. I have been salsa dancing for over a decade, and love to get out on the dance floor and spin the night away. I love singing at the top of my lungs in the car and entertaining other drivers, lol, that’s what I call it :p I LOVE reading, it might be a bit of an obsession. I LOVE books. I love lectures and self-development events! I love studying the brain!! I love running, I have been running over a decade and it brings me so much joy. I love nature, I love getting lost in the woods, climbing mountains, and admiring the beauty of the ocean when I visit the beach. Finally, I loveeee building community - this means hosting people at my place, having boardgame nights, or doing something to bring people together to build meaningful community.
Favorite color
Yellow, for sure yellow. But not your normal yellow, like a rich, mango like yellow!
Favorite movie
Contact!!! By far, my fave movie is Contact! I could talk about how I love this movie for hours and hours.
Favorite food
You know, I don't know that this counts as food, but there is a bomb-ass place in Berkeley that makes the MOST amazing flan in the world. So their flan. Oh, and my mom's albondigas.
Go-to-Karaoke song
Selena's Bidi-bidi bom bom, duh.
What's something random about you?
I loveeeee Harry Potter. I am def a Potterhead. I can discuss HP trivia for hours, and yes, in case you were wondering, I am a #Gryffindor!
What a great question! I'll start off by trying to describe my coaching philosophy - I'm a no -nonsense, go big or go home, work your ass off, do the work to know yourself and your purpose, set strategic goals with deadlines, evidence and science based tools and methods, with a bit of woo-woo (crystals, tapping, meditation, intuition) thrown in, and a whole lot of HEART.
The biggest piece behind my coaching - the not settling and going after what really matters to you, no matter how big and scary, was to a large extent shaped by my time in competitive sports. I started doing competitive gymnastics when I was three years old and continued as a gymnast for sixteen years. My time as a gymnast shaped me and it taught me what it meant to be part of a team and to have a coach that would hold me to the highest standards. A coach that would see all that I could be, and expect me to be my best, and call me out on my BS when that needed to happen. Later in life, as I achieved multiple milestones, I kept looking for a similar type of coach, but for my personal life and career. I was looking for a coach that would help me ask the right questions to ensure the right direction in life, push me past my limits, have me raise my standards, and execute at the highest levels. I never found this coach. Soooo... I became an expert in human potential. I studied peak performance for years focusing on neuroscience, behavioral science, mindfulness, money management, health, and happiness and fulfillment science. Now, I'm that coach I was looking for so long!
It's kind of a mix of Jen Sincero meets Ryan Holiday, with some Tony Robbins thrown in ... and addings hints of David Eagleman and Dan Ariely to the mix.
A percentage of all sales goes to supporting the education of children that can't afford it in developing countries?
That is correct! I have quite literally dedicated my entire life to making this world a better place for everyone, and with all my coaching and coaching programs, a percentage of all sales goes to a global non-profit that is expanding access to education to children in places like Africa, India, and Latin America. These children otherwise would not be able to afford tuition to go to school and we can change that, together!
You work with men a lot?
Most of the clients I coach are men (late 20s all the way to their 50s-60s). I LOVE working with and being a supportive coach to men. I actually have taken years to study men. My journey "studying" men started so I could be a better partner to my husband, but it became so much more and I gained such empathy, compassion, respect, and admiration for men from this journey.
In my life, it meant I became a better boss, a better manager to my mostly male team, a supportive business partner to my male co-founder, and a fan and supporter of my dad and brother. I learned sooooo much about men and have such deep respect and admiration for who you are and how you show up in the world. It's such a treat for me to get to have the trust and opportunity to work with some really incredible male clients. I take your trust seriously, and hold space for you, your self-exploration, doubts, dreams, ambitions, and areas for growth.
So, if you know of a man going through a major transition in his life, trying to figure out his purpose, next steps in his career, wanting guidance in engaging his team or employees, or just wanting to raise the bar in their life, send them my way! I'm such a fan of how cool men are and love being a coach to men!
In your videos you're always talking about books
Wahhhh!! Yes!! You're so right! I am obsessed with reading! (Or really, listening to Audible) I "read" obsessively, like a mad-woman. I read about a book a week and I LOVEEEEE to learn! Have a book I should check out? Let me know!
You talk a lot about loving partnership...
Yes I do! I am a student of loving partnership, and bring my expertise in this space to my coaching as well! This is an area that I work with many of my coaching clients on! My clients aren't just badass professionals, they are also people who have personal lives! Who would have thought?! 😉 I help my clients have beautiful, thriving, supportive relationships with their partner and their inner circle. We discuss tools and strategies to make it happen!
Catch me talking about building loving partnerships (romantic relationships) here!
And about abundance!
Yes, abundance too! What happens when you run a money management company, is you think about money a LOT. I am a fan of money, I'm pro-abundance, and part of my mission in life is to get more kind, compassionate, impact-driven people to become wildly wealthy so we can yield that influence for good in this world. I believe that living a financially abundant life allows you to give the best of yourself to this world, amplify the amount of joy and beauty you can share with the world, and help be an active part of seeing the change you find meaningful. As my coaching client, we'll make sure you're set up with a financial strategy for you to excel in your finances as well!
Is it true you expect your clients to exercise and eat healthy?
Absolutely. My clients are committed to being the best, and to be the best of the best I need you to have the energy to not only lead your company and team, but to thrive in all aspects of your life. It all comes down to your energy. No energy, no peak performance life. How are you supposed to hit your personal and professional goals, and then be a loving spouse and parent, and have something leftover for yourself, if you are completely drained of energy?
I will also need you to take care of yourself and love on yourself to the max (this includes setting boundaries and getting better at saying no). This is an essential part of being healthy. I can't have you living life in such a way that you are close to burnout everyday, and then there go all your goals... or you start self-sabotaging. Hells no! You will be expected to love on yourself and take care of your body and health at a level that will result in increased vitality, energy, and enthusiasm for life and all your professional endeavors!
You're always talking about this Life Wheel thing... what is it?
Ahh, yes! Given the nature of my coaching, I expect you to thrive in all aspects of your life. Working together, you will be introduced to the life-wheel assessment and work, as my client you will be expected to kick ass on your whole life wheel - that includes my Life-Wheel Top Ten: 1) Health + Vitality, 2) Self-love and self-care, 3) Relationships with others (including your soulmate, family, and friends), 4) Emotions + Meaning, 5) Career/Mission, 6) Finances., 7) Growth, 8) Productivity/Performance, 9) Faith + Spirituality, and 10) Impact and Contribution.
So Luz, what do you do for fun?
Okay guys, I don't just work, work, and work.... I def know how to let my hair down and have a blast! I LOVE to sing and dance. I have been salsa dancing for over a decade, and love to get out on the dance floor and spin the night away. I love singing at the top of my lungs in the car and entertaining other drivers, lol, that’s what I call it :p I LOVE reading, it might be a bit of an obsession. I LOVE books. I love lectures and self-development events! I love studying the brain!! I love running, I have been running over a decade and it brings me so much joy. I love nature, I love getting lost in the woods, climbing mountains, and admiring the beauty of the ocean when I visit the beach. Finally, I loveeee building community - this means hosting people at my place, having boardgame nights, or doing something to bring people together to build meaningful community.
Favorite color
Yellow, for sure yellow. But not your normal yellow, like a rich, mango like yellow!
Favorite movie
Contact!!! By far, my fave movie is Contact! I could talk about how I love this movie for hours and hours.
Favorite food
You know, I don't know that this counts as food, but there is a bomb-ass place in Berkeley that makes the MOST amazing flan in the world. So their flan. Oh, and my mom's albondigas.
Go-to-Karaoke song
Selena's Bidi-bidi bom bom, duh.
What's something random about you?
I loveeeee Harry Potter. I am def a Potterhead. I can discuss HP trivia for hours, and yes, in case you were wondering, I am a #Gryffindor!
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life and business to the NEXT LEVEL. LET'S GOOOOOO!! 🔥