Merry Christmas From Luz
Ho, ho, ho! 🎅Merry Christmas and Happy Holidays! 🤶
From my family to yours, I want to wish you a happy holiday season. 🎄
This Christmas, I want to share a family tradition with you all. 👪
As you all know, I am Mexican 🇲🇽, and family and unity are really important to us. One of my favorite things about the holidays is coming together to cook together. We make tamales, pozole, arroz con leche, and even more yummy Mexican dishes! It’s an entire day of cooking. 👩🍳
As Mexicans, we also celebrate the 24th instead of the 25th. On the 24th, we spend all day prepping and cooking, and at the stroke of midnight, 🕒we open presents! 🎁
One of my biggest presents, having been away and traveling, is to be with family during the holidays. My family has grown (my adorable niece 👶is one!), and we love to sit around the table playing board games for hours, enjoying all the food we’ve prepared.
On this holiday, I want to thank you for being part of my family and for the ways that we have walked on this journey together.
I wish each of you incredible happiness, wonder, gratitude, and magic this Christmas. I hope you take some time to really reflect on what’s most important in your life and to be really present with the people who are most important on your journey.
🎁May you laugh until your belly hurts.
🎁May you eat delicious, beautiful food.
🎁May you feel safe and loved.
Know that I love you 💚and I am so grateful for each of you in this community.
Happiest of holidays from my family to yours. I look forward to continuing to walk on this journey with you!
Client Shout-Out: Edwin Deras
As a coach, it is my privilege to work with some seriously badass clients.
This week, I'd like to give a BIG SHOUT OUT TO Edwin Deras for your first $60K month! 🔥🔥🔥
When we started working together this new business was only an IDEA, and here you are today CRUSHING IT! 👊
This is what happens after a year of showing up INTENTIONALLY 💪 and keeping your eye on ball.
This is also what happens when you keeping investing in YOURSELF 🥳 and saying yes to the life that you are committed to creating. ⚡️
You have been so consistent all year and I'm so proud of the integrity you've shown in our many months of coaching together! What I've been most impressed by, however, is your levels of positivity, gratitude, and commitment to grow the love in your family and marriage! Wedding vows here you go!
It is such an honor and a privilege to get to be your coach, Edwin.
Anddddd, the year isn't over yet! We have some ambitious goals to crush by the end of the year, so let's go get it!! 🔥
You Have To Focus To Win
Have you ever been to the dentist? 🦷
Do you sort of dread going to the dentist? 😨
Going to the dentist is one of those things that everyone has to do. When I moved from San Jose to San Francisco, I had to find a new dentist. 👩💻I searched online to find referrals and recommendations.
Where do we go to solve our problems?
📌Our Friends (and then the internet!)
Once I got to each dentist’s website, I found myself worried. Their websites weren’t inspiring trust. ❌ I needed to know their offices were clean, that they’d treat me right, that they were using up-to-date technology, etc. After months of research, none of those dentists made the cut. 🙅
Their online branding sucked. 👎
For years, I continued to drive down to San Jose every time I needed to go to the dentist.
The dentists in San Francisco could have been great! But online, you have 5 seconds with which to make an impression. Don’t have an ugly website - it’s 2019! 💻
When we engage with brands, we have emotional reactions. We don’t buy rationally; we buy emotionally. Your potential customers are not robots. 🤖They’re human beings reacting emotionally to your online presence. You’ve got 5 seconds to make the impression you want to make. 🕒
What impression are you making with your online branding? Is your branding up to snuff with your level of expertise?
Want to talk about your branding? I'd love to talk to you about making sure your branding is consistent with the value you bring your clients.
Here’s the short answer: yeah, sure!👌🏼
But if you’re asking this question, you already know there’s a lot more to it than that. Just because you CAN doesn’t necessarily mean you SHOULD. 🤔 Marketing to two different niches might work to uplevel your business to 6-7 figures, but it also might not be the right strategy for your business.
Right now, there are 4 HOT MARKETS:
In order to move people toward making a decision to work with you, you have to appeal to their need to change. The only thing that leads somebody to change is pain or pleasure. All four hot markets are areas rich with both pain and pleasure.
To launch into success, you want to work off a foundation/infrastructure that’s already working to your advantage. Being the only person in your field can be powerful, but can also create friction and obstacles to beginning. Most coaches and consultants should start in one of the already 🔥hot🔥 markets!
Once you choose your hot market, you’ll work your way down to a niche by choosing a market segment. Your market segment will present a number of available niches.
Market Segment: Business Coaching
Niche: Online Presence & Business Systems that Lead to Profit
When choosing your niche, ask yourself: what is your priority? 🤷🏻♀️ Making money in a shorter period of time as a newbie? Or continuing your established practice that’s already financially successful? If you’re looking to make money in a shorter period of time, niching down will make you more successful!
Suppose you have 🔟 soccer balls ⚽️ . For each soccer ball, there are 🔟 different angles to hit the ball. If you continue to try a different angle each time, you won’t become successful at any angle. If you’re focused on one angle, however, you’re going to get pretty good at getting the ball into the goal. 🙌🏻
Bring an offer that is complementary to the market! If someone exists that’s focused on Facebook Group Monetization and you’re focusing on Online Presence and Systems, your offers are complementary to one another and can work together in the same market segment. Make yourself and your offer irresistible to your chosen niche!
Can you succeed in two different niches? Absolutely.💁🏻♀️Is it the most effective way to spend your time, money, and energy, particularly as an emerging business? Probably not!🙅🏻♀️
✨THANK YOU. ✨
I am so grateful to each of you for being part of this community and this journey. 🙏
Many of you are entrepreneurs, coaches, and consultants. I want to thank you and recognize you for showing up. It’s not easy to show up over and over again, but you keep going. You keep showing up. You keep following your potential. 💯
👀I see you. 👀
I see how hard you work. I see the sacrifices you make to create a better tomorrow for your family, your loved ones, and your clients.
Back when I was a little girl, we moved to the United States from Mexico. When we first moved to the US, we moved into an apartment with 21 people. As a 9-year-old, that meant I had plenty of kids to play tag with. But the reality was that times were tough financially. We were the family that received a food basket for Thanksgiving because we didn’t have the money for food. At Christmas, we stood outside the Salvation Army because we couldn’t purchase Christmas presents.
This time of year is very special to me, because it serves as a reminder of how far I have come and how far my family has come. ❤️
I have so much gratitude for the journey of becoming.
I would love for you to reflect on your own journey of becoming, especially as we close out 2019.
🙋What are you grateful for this year?
🙋What are you grateful for in the last 10 years?
🙋What progress did you make this decade?
Focus on gratitude for the little things.
So often, we feel like if we don’t have the big thing we’re chasing, it’s not good enough. But gratitude is big and small. Let’s reflect on what we do have to be grateful for. 🤔
When I spent time in Mexico, I noticed gratitude that I didn’t recognize daily. I was grateful that at home in the US, I feel safe as a woman. I can rely on indoor plumbing. I have a safe place to sleep. I was awash in gratitude for the things that seem little from my perspective, but are really big things.
The experience reminded me of a story:
A man was told that he was going to lose his eyesight. 👀He had a tumor that needed to be operated on, and he’d made peace with his lot in life. After the surgery, the doctor woke him up and told him there was good news. It wasn’t a tumor, but a fungus. Removing the fungus did not impact his eyesight at all! It was the best day of his life 🙌 - he was so grateful for one more day to see his daughter’s smile, to see the beautiful trees, to look into his wife’s eyes. He’d taken all of those things for granted. What are you grateful for that you sometimes take for granted?
Share what you’re grateful for in our Facebook Group! 👩💻
Every business follows an arc. 📈There is a predictable journey of a business that very much resembles the development of a human being. 👶There are different stages and problems and issues you can learn to anticipate before you get to the next stage. This preparation will give you the peace of mind and the ability to be hyper-strategic about accelerating our progress along the arc of our business.
The Arc of a Business
📌Years 1-2: A hot mess
📌Years 3-4: Focus on operations leading to results. You’ll start to see more predictable results
📌Years 5-6: Focus on optimization
📌Years 6+: - Scale, scale, scale
You must spend time working on your business, not just in your business. 🕒To achieve this, you must be a business owner rather than an operator.
👩💻Are you a business owner or are you a business operator?👩💻
The vast majority of business owners are operators. The business cannot run without them. They say things like, “my business is my baby!” They fall in love with the products and services they offer instead of what their clients need from them. They are limited by what they can personally do.
Business owners enjoy more freedom with their businesses. They love their clients enough to research the trends and challenges in their industries and adjust their offers to address their most pressing needs. A business owner leverages their own ideas and the abilities and strengths of their team. In time, their team can run the company without them. They’re hiring strategically to build the team that can support what they’ve built.
You can become financially free 💸when you have a business that can run without you!
Investing In Yourself
As entrepreneurs, we all want to pull ourselves up by our bootstraps. 💪But we must invest, and invest wisely, in ourselves in order to become financially successful and stable entrepreneurs. 💵 Toward the end of my conversation with Alex S. Elliot, I asked her what she’s learned from investing in herself. 💰See her words of wisdom below, and check out the full interview in my Facebook group!
When it came to running her business, Alex knew that she didn’t know enough. She reached the point in her business where she knew she had to learn from those with more knowledge in certain areas. 🧠
The question that she asked herself that made her first invest with a Facebook mentor was this: How would she differentiate herself and create something that hadn’t yet been created? ✏️
She wanted there to be enough difference and distinction that she knew she wouldn’t get it by studying one person’s material. For Alex, she realized she had to DO something different to GET something different. 👩💻
There’s something about spending money to invest in yourself that makes you deadly serious. 💸🤓
The power of mentorship and investing in yourself is real. You HAVE to be sure who you’re investing with - you need to align with their values and they need to do the thing you want to do. 🤝If not, they’re not the right person for you.
Again: if they haven’t guided others to where you want to go, they're not the guide you need!
When you hire a mentor, you buy their mistakes. You let them compress the time to success for you. Finding the perfect mentors takes research! Do your due diligence - look up the folks listed in their testimonials. Ask questions before you invest. 🙋
Get out there and invest in yourself wisely! You deserve investment AND the success that comes from a good investment! 🤩
Last week, I shared the wisdom of Alex S. Elliot on Facebook groups, as well as her personal story. This week, we’re back with more Facebook group gold! 🙌
Every successful Facebook group goes through three stages:
🏆Stage 1: Attraction (you need people in your group)
🏆Stage 2: Engagement & Service (you’ve got people...what do you do)
🏆Stage 3: Monetization
Facebook Group TIPS:
Be very clear on your name and your target audience. 🙋 You can change your name regularly (once a month, every few months) while your group is still small if you’re still exploring the best name for your group. When you get to 5,000 members, 🙅YOU CANNOT CHANGE YOUR GROUP NAME. 🙅 As you approach 5,000, really ask yourself if that’s the name you want to have forever!
The best way to stand out is to be a big fish in a small pond. 🐟Niche down!! It’s a lot easier to become a big fish in a small pond and then leverage your power to expand your pond than it is to pick a huge pond and ever become a big fish. People can only be an effective member of 5 groups. Make sure yours is one of their five! 🥇
When you’re attracting, a lot of the work happens outside of your group. You have to go out into the world (and Facebookland) and attract people to your group. One great way to attract people to your group is by creating a Facebook Profile Funnel (Zeky Ahmed has a GREAT video on YouTube about this!)
If your group is dying and you need to take it from Facebook Funeral ⚰️to Facebook Fiesta, 🎉follow Alex’s 3-2-1 90-Day Reengagement Strategy:
🤩3 pieces of content per day (this can be original content or shared content)
🤩2 pieces of engagement per day (people tend to respond best to binary questions!)
🤩1 live every day (M-F)
Alex believes so strongly in her method that she’s certain that if you follow it for 90 days, your group will be as engaged as high schoolers in a cafeteria food fight! 😋
The tenor of the group is only as good as the tone you, as the group owner, set. When you take that ownership and do something about it, you can see amazing results! 📈
Use group insights to guide everything you do, from the time you schedule posts 🕒to the kinds of posts you create.✏️
There are some exciting new rollouts coming through Facebook soon that will help entrepreneurs like you leverage their groups and audiences for even greater success:
🌟The ability to select Facebook groups as custom audiences in the ad platform
🌟The ability to boost a post in a group with an ad
🌟A higher focus on groups, messenger and stories from Facebook itself!
Have you dreamed of becoming a digital titan? 💪 I recently had the opportunity to talk with Alex S. Elliot about creating a world-class online brand that can launch your business to the next level. 🏅
We’re in it for more than just the money. 💰We’re also here for the incredible impact that our businesses can create in the world. 🤩
Alex is a recovering nurse practitioner who got tired of the healthcare grind. She knew there had to be a better way than spending 12-hr days at the office and then spending whatever energy was left on her online business. It took her years to stop treating her business as a side hustle and start treating it as the business it was. 💻
In a way, Alex was forced into making her choice when she did. The clinic where she worked announced bankruptcy, and overnight, she lost her job and her income security. 😲Her decision was made: never again would she be dependent on somebody else for her income. In Alex’s words, “Sometimes, desperation can be a gift. The challenges and obstacles we face can be a gift.” 🎁
Now, she’s fully online. 👩💻When she launched her online business, she started with affiliate marketing and studied the principles of the One Funnel Away Challenge, where she truly came to understand the value of connecting your tribe and people with daily content.
But success did not come in a straight line. It looked more like a spaghetti bowl, 🍝 but with her Pinterest marketing agency she started to gain traction. A couple of months in, Alex’s mom suffered a serious accident and needed all of her attention to recover. She knew she had to make it work. And with the help and the push of her other half, she did! 🏆
When you think you’re done, you’re actually only at 40%. You’ve got 60% to go, and it’s only when you’re tested that you realize that you have more to give.
Alex says, “Entrepreneurship is an amazing personal evolution that masquerades as the game of money. 💵We think we’re playing the game of money, but we’re really not. We’re playing the game of becoming. It’s so powerful!”
Once she was working fully online, Alex began to look around at the people in her niche and realized that all of the successful people had a functional, vibrant Facebook group.
A Facebook group is actually two things in one:
🙋A high-converting sales funnel
🙋A living, breathing list
🌟A Facebook group is a high-converting sales funnel. When new members come in the door, you ask screening questions. That’s their opt-in. You get their email address in exchange for a lead magnet, so they’re entering into the top of your funnel. You’re building know, like, and trust factor through your group engagement, and at some point, you’re going to make them an offer.
🌟At the same time, a Facebook group is a living, breathing 3-dimensional list right in front of you that you can engage with in real time. You have a direct line to your people without worrying about ending up in a Promotions box and not being seen.
When it comes to Facebook groups, KEYWORDS ARE KEY. 🔑 To create an effective attraction machine, you need to think of your group as a platform running off of SEO. Facebook is, at its core, a search engine, and all search engines run off of an algorithm that examines keywords. 🔑
Keywords are empathy in action. 💓 When you use the right keywords for your target audience, you are understanding their intent and their needs and meeting them where they are. When building a Facebook group, use keywords everywhere. Fill your group’s architecture with keywords - in your unit sections, in your posts, in your descriptions, etc.
Make it easy for people to find you - they’re hungry to find like-minded people to explore their passions and questions!
👉Catch the FULL interview in my 💥Facebook group 💥: https://www.facebook.com/groups/lxibu...
And make sure to:
✅ Grab Alex's 🏆How to Launch Your Facebook Group Checklist 🏆 here: http://tiny.cc/alexchecklist
✅ Join 🤩Alex's One Group Away Challenge 🤩here! http://tiny.cc/onegroupaway
✅ Join her group at 🌟Digital Marketing Hacks for Online Entrepreneurs 🌟(DMHoes) here: https://m.facebook.com/groups/DMHOE
✅ and get her amazing gift of the Facebook Omnipresence Formula here 😍: https://youtu.be/-6-_Lyl-QrA
What Kind Of Entrepreneur Are You?
Everyone loves a personality test. 🤗 We’ve seen so many of them, right? From Myers-Briggs to Which Hogwarts Character Are You, we love to feel identified. Sometimes we do it for pure entertainment, but other times, our results tell us integral information about ourselves that can accelerate our businesses. 📈
Tony Robbins’ Business Identity Quiz is one such quiz. This quiz will tell you if you’re an entrepreneur, an artist, or a manager. 👩💻 Your result will speak to the things that you like to do, the things you should delegate, and the way you handle your business. 📌
🎨 THE ARTIST: 🎨
The majority of business owners around the world are artists. 🖌️ They have a craft they’re passionate about, but building a business is so much more than the actual craft. They’re an expert at what they do, make, or produce. The art is far more important than growing a business or managing a team. They love creating a product and take immense pride in the process of serving the customer’s need. 📇 They love the product so much that they’re scared of risk and want to protect the identity they’ve created. Artists are often mission-driven 💜 and less interested in the actual running of the business.
Examples of Artists:
🎨 Tony Robbins
🎨 Gordon Ramsay
🎨 Anthony Bourdain
🎨 Robin Williams
👩💻 THE MANAGER 👩💻
Managers love people. 👯 They’re all about managing people and systems by motivating teams and optimizing business systems to make sure everything runs efficiently. They’re very detail-oriented and don’t want to pay as much attention to the product and design. They want to focus on sustainability and achieving results 📈 through managing others. They are pragmatists and organizers who turn vision into action. They tend to stay behind the scenes to make sure everything is running as it should for the business to succeed. 👔
Examples of Managers
👩💻 Bill Campbell (coach of Steve Jobs and Eric Schmidt)
👩💻 Sheryl Sandberg
👩💻 Dawn Eason
🤠 THE ENTREPRENEUR 🤠
Entrepreneurs take on risk to get what they want and easily bounce back if their ideas don’t work out. 💻 They don’t spend a lot of time thinking about design and creation. They are strategic in nature and enjoy developing a future vision for their business. Entrepreneurs are about making money 💵 and potentially moving on to the next venture. They’re fueled by the rush of building a startup, managing investments, and looking for any opportunity to innovate and grow. 🌱
Examples of Entrepreneurs:
🤠 Jack Ma
🤠 Bill Gates
🤠 Jeff Bezos
What kind of entrepreneur are you? What do your results tell you about your strengths as well as what kind of person you need to partner with to succeed?
Working to radically improve the lives of a billion++ people via tech & mindset